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How to get your podcast into iTunes

 

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When I speak to people about starting their own podcast the one thing they always ask is “how does the podcast actually get onto iTunes?’

Great question because if you’ve only been on the receiving end of Apple’s directory it’s easy to assume the stuff gets in there like Mike Teevee got into the television in Charlie and the Chocolate Factory.

Getting your podcast into iTunes

I wish it was that exciting but unfortunately it involves a lot more copying and pasting than it does tiny Mike Teevee bits floating through the air.

So allow me to pull the curtain back on the wizard and take you through the steps you need to get your show’s shiny face into the iTunes store.

Step 1: Upload your edited episode to a media host

Once you’ve recorded your episode, edited it and polished up with some audio production it’ll need to go somewhere.  That somewhere is definitely not your website unless your great dream is to have people describe the pace of it as ‘glacial.’

If you house all of your MP3’s in the media section of your website your site will load like porn used to in the days of dial-up.  To avoid this, you’ll need to set up an account with a media host that will act as a middleman between you and the place where people find your show.

The thing that links the middleman with iTunes is your RSS feed, which sounds like a techy line of code but really it’s just a URL that looks like this…

http://paulandrach.libsyn.com/rss

While you can download and listen to podcast episodes on iTunes, those files aren’t stored by the peeps at Apple.  This ‘feed’ is what you submit to iTunes so they know your show exists (more on that below) and once iTunes has that feed in their hot little hand they’ll automatically add a new episode every time it goes live.

If this is starting to sound confusing, don’t worry.  You really don’t need to know anything about why or how it works, just that it works.  All that techy stuff happens behind the scenes and all you need to do is copy and paste the feed link into the directories you want your show to be found on.  The internet elves will do the rest.

Don’t know where to find a media host?  Here are some recommendations…

LibSyn

Where to host your podcastThis is the media host we used for Paul and Rach and it’s also used by a lot of the major podcasts.

Price: US$5 – $75

Blubrry

Where to host your podcastAnother recommended podcast host, these guys have a great WordPress plugin called ‘Powerpress’ which allows you to publish episodes from inside your podcast website.  Libsyn offers the same but it’s a little more cumbersome to use.

Price: US$12 – $80

Whooshkaa

Where to host your podcastA relatively new platform created in Australia, Whooshkaa is free to upload your podcasts and they have some great features if you want to embed your episode on your social platforms.  They also find targeted ads to insert into your show so you can generate revenue without having to do the legwork of finding advertisers yourself.

Price: Free

Step 2: Submit your RSS feed to iTunes (and any other directories)

This sounds a lot more technical than it is because all you really do is copy this…

http://paulandrach.libsyn.com/rss (obviously not this link right here but the one that’s unique to your show)

…and paste it into the different directories.

Once your show appears in each of the directories you don’t need to worry about doing this step again because each episode will automatically pop up when you press publish inside your media host.

Don’t know where to submit your podcast?  Here are some links…

iTunes

Stitcher

Google Play (Aussie podcasts can’t submit to this yet…BOO)

TuneIn

Step 3: Be patient

Before you race out and shout from the rooftops “I’m a podcaster!!!” you’ll need to wait for iTunes to do its thing.  This can often take a few days so check in with the podcast app to see if you’re popping up and once you’re there, shout away because you’re officially podcastin’.

Need some more help starting your own podcast?  Download my FREE guide ‘5 things you need to start your own podcast.’

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GET MY FREE PODCAST GUIDE

WANT TO START A PODCAST BUT HAVE NO IDEA HOW? THIS GUIDE TAKES YOU THROUGH ALL THE TOOLS AND TECH YOU NEED TO GET GOING!

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