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PodSchool Podcast | Do you need a podcast intro and outro?

 

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Do you need a podcast intro and outro?

The audio icing on your podcast cake

Having a professional intro and outro is the difference between sounding like you’ve just thrown something together and sounding like a professional show.

But how do you find someone you trust to make you one, who gets you and your creative genius??

I’ll get to that later, but first let’s look at what you need to bring to the table if you’re going to hire someone to do this for you…

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1 Have a detailed idea of what you want 

There is nothing worse, as an audio producer, than having a client come to you with a brief that says “make me something.”

The chances your creative vision matches their creative vision is almost zero unless you’ve worked with them before and they know your style and what you like.

So when you go to an audio producer and ask them to create an intro and outro make sure you can give them as much detail as possible.

2 Choose your music 

This can often be the part of the process that takes the most time so it’s important to come to your audio producer with your music already selected.

That means you’ll need to trawl sites and listen to dozens of tracks before you find the one that’s right for you.  But doing that will cut the time for your audio producer down significantly (and time is money).

If you want a list of sites where you can find royalty free music and some tips on how to select the right track, check out this episode of the PodSchool Podcast

PodSchool Podcast | Should you use music in your podcast?

Read

3 Think about how to sum up your show in one sentence

In the intro, you should have a little one line summary of exactly what the person who is listening to the show is going to get.  This brings new listeners immediately up to speed without annoying regular listeners who’ve heard it all before.

At the other end of your show, the voice over copy for your outro should be a quick wrap up including a thank you to your listeners.  It can also be a great place to include information about your website and social pages.

The other thing to think about is that the intro and the outro must match. It’s important to use the same music or style at each end so they sound like bookends that wrap up your show in a way that makes audio sense.

For an example of what i’m talking about, check out the beginning and end of my podcast You’ve Gotta Start Somewhere (note, the outro is at [01:13:45] rather than right at the end because I do a post script for every episode)…

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Why is an intro and outro important?

Think about these two pieces of production as your audio version of McDonald’s Golden Arches.  When people see those things they think something about that brand. Similarly, when people hear your intro it sets the tone for your content.

If you’re creating a positive show, the music needs to reflect that, as does the copy of the voiceover.

Your production (the intro and outro) is also something your audience becomes very familiar with and (believe me) they will grow attached to it, as weird as that sounds.

So, it’s really important to think about it strategically and creatively before you get started because you don’t want to change the sound of your show if you can help it.

So where do I get this magical podcast altering stuff done?

A lot of people use websites like Fiverr and Upwork where you can trawl people’s portfolios and choose someone you like.  I’ve also found decent people on Airtasker.

But if you’re ready to jump straight into the deep end with a serious professional (who doesn’t cost an arm and a leg even though he should be charging it) check out my audio go-to guy…Darcy at propodcastproduction.com.

You’re welcome!

Need some help getting started?  Download my podcasting guide.

Got a burning question you’d like answered in the podcast? Send me an email.

Read full show rundown

[00:00:00] Hello and welcome to the show. Today I'm going to be talking about the most important thing you can add to your podcast to make it sound professional - an intro and an outro. This is really the audio icing on your podcast cake. It is the difference between sounding like you've just thrown something together and sounding like a professional show.

[00:00:24] You will have entered this episode through my podcast intro which consists of a male voice over and some music and you'll exit the show through a podcast outro. This is what separates the men from the boys. And it's not expensive to get one done but it is really important if you want your show to sound like a show.

[00:00:47] I'll put links on the show notes page for this episode (which you can find at PodSchoolPodcast.com and then just type "intro" into the search bar) to websites that you can find someone to do the audio production. I will also put a link to the guy that I use who is a professional radio producer and does a fantastic job. He does the intros for both this show and my show You've Gotta Start Somewhere.

[00:01:17] The difficult thing with getting this kind of work done is that it can be hard to trust someone. Not only someone who does great work but someone who is on time with their delivery and also understands what you want creatively.

[00:01:31] Darcy, the guy I work with is spectacular and you are more than welcome to use him. He set up a company for this distinct purpose to create intros and outros and production for podcasters and he is superb to work with.

[00:01:44] Some of the things you need to do as a podcast producer who is looking to somebody to do their audio work is that you have to be a good client. And some of the things that you need to think about when youre putting together an audio intro an outro is.

[00:02:01] 1. You have to have a clear idea of what you want.

[00:02:07] There is nothing worse as an audio producer than having somebody come to you with a brief that says "make me something." The chances that your creative vision matches their creative vision is almost zero unless you have worked with somebody very closely for a long time and they understand exactly what you want. So when you go to an audio producer and you ask them to create an intro in an outro make sure you have thought about everything.

[00:02:35] 2. Pick the right music.

[00:02:35] I've got links in the show notes page to music websites where you can find music that you can purchase to use in these kind of things. And its important to trawl through those websites and find the music that you think properly suits your show's tone so that you can give that across your audio producer. Thats the stuff that takes the most time.

[00:02:56] I spent days and days on those web sites looking for the right tune for my podcasts so that I could hand that mp3 file over to Darcy and he knew exactly the kind of tone that I was creating because the music gave him a sense of that. Its a punish. There is no doubt about it. There is no way around it but it is going to take much less time for you to trawl through those things than for your audio producer to trawl through send back a piece of music and then for you to go "No its not at all what I want." You are just better off to go through those music sites, find the song that you want and then hand that to your audio producer.

[00:03:34] 3. Think about how to sum up your podcast in one line.

[00:03:39] I always think in the intro you should have a little one line summary of exactly what the person who is listening to the show is going to get. Ditto with your outro. A quick thank you to your audience is always useful but also in your outro it can be a great way to pop information about your social pages - your Twitter, your Facebook or your Web site - so that you don't need to be harping on about them all the way through your content. The other thing to think about in the intro is popping your name in there saying that you are the host so that you don't have to introduce yourself. When you come off the back of that you can just get straight into your content and it can be all wrapped up in the production.

[00:04:59] You've got to think about your audio intro and outro as your version of McDonald's Golden Arches. When people see those things they think something about that brand. Similarly when people hear your intro they think something about your show, about your brand and about your content. If you are a positive show that's all about lifting people up then the music needs to reflect that as does the copy of the voiceover.

[00:05:28] It's really important that you set the tone for your show and that matches what people are going to hear when that introduction is finished. It also cannot be underestimated how important familiarity is to an audience. It seems like a small thing but people get real damn attached to that little intro because if they love your show those first couple are notes on that piece of music immediately fills them with the excitement to hear your content and that is such an important part of building a relationship with people who listen to your podcast. You'll notice people care if you ever change your intro because people will email and say "why did you change that?" It's bizarre what people are attached to but it becomes something that they're very familiar with and if they like your content they like your show that becomes part of the reason that they feel comfortable with what you do. So it's really important to think about it strategically and creatively before you get started on your show because you don't want to think "oh I'll just throw in a bit of an intro there that's a bit crappy and then I'll change it six months in." You want to start your show with the audio branding that you're going to use till the bitter end because there's really no reason to change that intro and outro. The other thing to think about just quickly is that the intro and the outro must match. It's really important that you use the same music or the same style at each end. You don't have to use the same copy but the beginning and the end has to be like bookends to your episode. So they have to sound like they are part of a whole package.

[00:07:33] I hope that's helped you understand the importance of an audio intro and outro. Again I've got links to websites where you can find people who will help you create that piece of audio production. I've also popped the link to the guy that I use and some of the music websites where you can trawl through and find the right song for your show.

[00:07:53] If you're enjoying these episodes and you're finding the tips useful please leave a review wherever you download the episodes. I will see you next week and until then, happy podcasting.

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GET MY FREE PODCAST GUIDE

WANT TO START A PODCAST BUT HAVE NO IDEA HOW? THIS GUIDE TAKES YOU THROUGH ALL THE TOOLS AND TECH YOU NEED TO GET GOING!

it's free!
Your email address is safe with me!