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The most important word to use in your podcast

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Pop art illustration of woman speaking into another woman's ear

A presenting tip that will help you connect with your podcast audience

The relationship you have with your podcast audience is the most intimate relationship of any media out there at the moment.  This is because when someone decides to listen to your show it’s an active decision to put earbuds into their ears and focus on your content 100%.  So you need to make sure, when you’re presenting your podcast, you’re doing all you can to build a connection with them.

That doesn’t mean you’re going to say hi to every individual member of your audience but instead of presenting your podcast like you’re standing in a room of 1000 people, you need to present like you’re sitting across from one person, speaking directly to them.

That means using the most important word in podcast presenting …”YOU.”

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What does that mean in practice?

Instead of saying “Hey all you guys out there, I’d love to know what you think.” Just say “What do you think?”

If you’re talking about what you’ve got coming up on the podcast, say “Next week I’ve got some great tips for you” instead of “Hey everybody, tune in next week because I’ve got some great tips for you all.”

It’s important to remember that for the listener, podcasting isn’t a collective experience so when you’re referring to them as “ladies and gentlemen” or “listeners” or “guys” it disconnects them from you because they’re thinking “It’s just me here!”

If you connect individually with every single member of your audience when you’re presenting your podcast, then en masse they’ll feel like they’re a part of your show.  And that’s how you turn people from listeners into raving fans.

How to keep an audience engaged when podcasting solo

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What if you’ve got a collective term for your audience?

Of course, as with any rule, there’s always an exception and that’s if you want to create a collective term for your listeners.

In my old podcast Paul and Rach we used to refer to our listeners as “Mad Rooters” (it’s a long story).  We’d start our show with “Hey Mad Rooters,” our callers would start their stories with “Hey Mad Rooters” and it became the collective name for our community on social media.

When we got into the show we’d always speak directly to them but this collective term was really helpful in making our audience feel like they were part of a club.

Coming up with a language you can share with your listeners is a great way of drawing them into the show and making them feel like one of the gang.

Got a burning podcasting question you’d like answered? Send me an email.

Want to start your own podcast but need a little help?  Download my “How To Start A Podcast” guide or sign up for my online podcasting course, PodSchool.

 

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WANT TO START A PODCAST BUT HAVE NO IDEA HOW? THIS GUIDE TAKES YOU THROUGH ALL THE TOOLS AND TECH YOU NEED TO GET GOING!

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