PodSchool Podcast | Why you need to tag your podcast MP3s


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Why you need to tag your podcast MP3s

The details matter…

Not every part of podcasting is as thrilling as sitting down with a high-profile guest or belly laughing with your co-host.

But tagging your podcast MP3s is a step in the process that helps ensure your show goes out with all the right information attached.

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So, how do you tag your podcast MP3s?


Download ID3 tagging software

A quick Google search will turn up a bunch of options but this is the MP3 tagging software I use…


Fill in your show info

Put all the details you want into the fields of the MP3 tagger including your show artwork.

Save and upload

Save the details and check the file to make sure it’s got your artwork attached (you’ll be able to see this when you look at the file because instead of the grey musical note of nothingness you’ll see your podcast logo).

Upload your tagged MP3 to your media host

This will make sure all the right information is attached to your file.

It’ll also help speed up the process of entering all your metadata into the back end of your podcast host as most of them automatically import the details you’ve tagged in your MP3.

When there’s a lot of admin to get sorted around your show this can save you a few precious moments because all you have to do is format the info, add anything that’s missing e.g. credits and links to additional resources, and away you go!

Got a burning podcasting question you’d like answered? Send me an email.

Want to start your own podcast but need a little help? Download my “How To Start A Podcast” guide or sign up for my online podcasting course, PodSchool.

Got some time on your hands? Read the full episode transcript

[00:00:10] Hello and welcome to the show. If you're a fan of all things administration you're going to need to hold on your underpants because this episode of the show is going to make you all sorts of hot and steamy because we are talking about that sexy sexy thing metadata. Tagging your MP3 with delightful metadata is a step in the podcasting process that a lot of people don't bother with. And I understand why. You've uploaded the episode after putting it together, planning it, interviewing somebody, editing and mixing it, getting your show notes pages ands ocial scheduling done. Who can be bothered adding a few little bits and bobs into your MP3 file when iTunes just makes it look pretty anyway? The problem with not tagging your MP3 is that the file goes out into the world without any of the information about you and your show and your artwork embedded in that file. That's fine if you have got your show up in iTunes and it's grabbing all of the information from your RSS feed but if someone were to download your episode or play it on Windows Media Player none of that information will actually be in the file what they'll get is a basic file name and that grey musical note of death.

[00:01:33] Essentially the little MP3s you're packaging up are like your little products that you're sending out into the internet and you want to protect your brand as much as possible. So it's really important those MP3s are covered in your delightful cover art that you spent so much time mulling over so when people play it even outside of one of the podcast directories it looks exactly like you intended it to look. There are a mountain of ways that your show can get out there into people's ears (not just via iTunes) so it's really important to put all of the important information with that individual file. It is a bit of a punish but it really doesn't take long and when you put all of that effort and time what is another five minutes just to make sure that you tie a nice little bow on the packaging of that episode?

[00:02:50] If you head to the show notes page for this episode which you'll find at PodSchoolPodcast.com I'll put a link to an ID3 editor that you can download and there will also be a video that actually shows you how to enter all the details on so that you can tag your MP3.

[00:03:10] It's a little hard to explain because you have to see exactly what you need to do so if you head to PodSchoolPodcast.com you can find the video there as well as a link to the ID3 editor so you can start just typing away to your heart's content. It's not terribly fun but it is important if you want to be a truly professional show.

[00:03:36] And that's it for this short but hopefully not boring episode. Make sure you head to PodSchoolPodcast.com if you want to find out more about where you can download the ID3 editor and also watch that video on what you need to do. Of course if you want more help coming up with your idea and then turning that idea into a fully fledged podcast you can find out more about my online podcasting course at PodSchool.com.au. Thanks so much for tuning in. I'll see you next week and until then happy podcasting.

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Discover all the tools and tech you need to get your podcast started. Plus get access to my weekly podcasting tips delivered straight to your inbox!