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Why you need to HURRY UP and get on with your content

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by in Podcasting
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Do your listeners a favour and respect their time

If you’re one of those podcasters who likes to spend the first 10 minutes of your show faffing around with your co-host before you get into your content may I ask you, ever so politely, to please stop.

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Why waste people’s time?

Often, when you’re new to presenting, this is more about nerves than anything else.  Sometimes, in the worst cases, it’s more about ego.

I’ve heard shows where co-hosts turn the mics on and are walking around the room talking while they get ready for the show (insert rage face).

I’ve even heard shows where the hosts were talking about their day then stopped to take a bite of their sandwich…WTF?

Unless this is a strategic content decision this is a huge mistake.

Back in the early days of podcasting, when it was still a novelty and there wasn’t much competition, you might have gotten away with it.

But these days, when you’re planning the content for your show, every decision has to come from a place of respecting your listeners time.

People are busy and the competition is fierce.  So if you want to grow an audience outside your inner circle of mates, you have to offer up a show that has your ideal listener in mind.

Why you should design your ideal listener

Read

What about warming up the audience?

Newsflash.  They’re warm.

In fact, if someone has chosen to put their earbuds in and press play on your content they’re not just warm, they’re red hot.  And they’re expecting to be taken straight to the gold, so take them there.

The more you meander through the conversational weeds the more it looks like you think your time is more precious than theirs.

People have a lot of options for entertainment and it’s important to get to the good stuff as soon as possible.

And if you feel like you need to warm up with your co-host that’s fine.  Just record it and scrap it so your listeners don’t have to hear it.

How to keep an audience engaged when you’re presenting solo

Read

Remember, less is always more

When your show wraps up you want your audience to think “It’s over already?  I want more!”

The stats show the majority of people don’t make it through 15 minutes of a podcast.

So if your episode is an hour and you’re still not at the meaty bit by minute 20 there’s a high chance people won’t stick around.

What’s the best length for your podcast?

Read

What about getting new listeners up to speed?

If you’re conscious of setting up the premise of your show for new listeners that’s fine but it doesn’t need to take 15 minutes.

In fact, you should be able to sum it up in a quick line during your intro.

I have this in the voiceover that leads into both my podcasts so the production can do the heavy lifting and I can get on with my content…

In each episode, you’ll be catering to new AND old listeners so you don’t want to drive regular listeners crazy by repeating yourself.

A quick line at the start of each episode will bring newbies up to speed without annoying your hardcore fans.

At the end of the day your show should be about your listeners, not you, so get to the good stuff quickly and they’ll love you for it.

Got a burning podcasting question you’d like answered? Send me an email.

Want to start your own podcast but need a little help?  Download my “How To Start A Podcast” guide or sign up for my online podcasting course, PodSchool.

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GET MY FREE PODCAST GUIDE

WANT TO START A PODCAST BUT HAVE NO IDEA HOW? THIS GUIDE TAKES YOU THROUGH ALL THE TOOLS AND TECH YOU NEED TO GET GOING!

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