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Why you should design an ideal listener for your podcast

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How do you make a show for an audience that doesn’t exist yet? 

When you’re starting out and you don’t have any listeners, it’s hard to make decisions about what content would suit them best.

So how do you work out who your ideal listener is?

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Easy!  You make them up!

That might sound ridiculous but having an idea of who your show is for (even if those people haven’t turned up yet) will help you make decisions about the best content and structure for the show.

If you get this right, when your listeners do eventually turn up they’ll think “OMG!  This show was made just for me!”

How to come up with a great podcast idea

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So how do you design your ideal listener? 

Sit down with a pen and paper and write down as many things about your ideal listener as you can including… 

  • Name
  • Age
  • Occupation
  • Family situation or relationship status
  • Interests and hobbies
  • What their lifestyle is like e.g. Are they time poor?  Are they fitness mad?

The more you can flesh out, the more real they’ll feel and the more helpful this exercise will be when you’re building your show.

How to come up with a great podcast name

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Why do you need to design your ideal listener?

You need to have a clear picture of who you’re doing your podcast for.  If you don’t you’ll make decisions about your content based off what YOU want and you’re NOT your audience.  In fact, if you’re doing a podcast where you’re sharing knowledge and expertise you’re the exact opposite of your audience.

If your ideal listener is a mom of three who works two jobs she’s probably going to prefer short ten-minute episodes rather than long meandering 45-minute chats.  If your ideal listener is a traveller who’s spending a lot of time getting from point A to point B maybe s/he’ll appreciate longer episodes to get through those hours of staring out a bus window.

This isn’t about being woo woo and asking the universe to deliver this person to you.  It’s about doing whatever you can to make smart, strategic decisions when you don’t have a real audience.

So get your pen and paper out and start writing because as Kevin Costner said…build it and they will come.

Got a burning podcasting question you’d like answered? Send me an email.

Want to start your own podcast but need a little help?  Download my “How To Start A Podcast” guide or sign up for my online podcasting course, PodSchool.

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GET MY FREE PODCAST GUIDE

WANT TO START A PODCAST BUT HAVE NO IDEA HOW? THIS GUIDE TAKES YOU THROUGH ALL THE TOOLS AND TECH YOU NEED TO GET GOING!

SEND IT TO ME!