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Do you have to pay your podcast guests?

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Do you have to pay your podcast guests? | PodSchool Podcast

Thanks to Fiona for inspiring today’s episode with her question.   If you’ve got a question you’d like me to answer on the show just send me an email.

Are you going to be out of pocket before you’ve even begun?

If you’re thinking of interviewing guests in each of your podcast episodes you might be thinking “Holy crap! Do I have to pay all these peeps?”

Lucky for you and your bank balance, the expectation is usually they won’t get paid.

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But what about the big names?

Of course, there are exceptions to every rule and if you’re trying to get really high-profile people on your show and they demand payment that’s their prerogative.

If you’ve got a significant audience it won’t be a question because the person with the profile will be trading their time for increased exposure.  But when you’re just starting out you won’t be able to use that as a bargaining chip, so some big guests might request payment.

Having said that, I’ve never come across a single person, no matter how big their profile, who’s asked for money.  Usually, if they don’t think it’s worth their time they’ll just turn the opportunity down.

How to attract high-profile guests to your podcast

Read

Remember, this isn’t a one-way street

While it’s not going to cost you any of your hard earned it’s really important to recognise how much YOU get out of someone agreeing to come on your show.

Potentially you could monetise the content they bring if you end up selling ads on your podcast.  Or at the very least it’ll give you content to share on social media and put on your website, so you have to make sure your guest walks away with something in return.

Even if it’s just a fantastic experience.  Believe me, for a lot of people, that’s enough.

Be generous

Since you don’t have to be generous with your coin make sure you’re generous with everything else.

Be early and make sure you’ve tested all your equipment so they don’t have to wait around.  Send them a thank you note when it’s done.  Give them a huge pump up on social media.

And above all else make sure the chat is enjoyable.  Do your research, ask interesting questions and do whatever you can to avoid making it feel like they’re on a bad date.

Be flexible

If people are doing you a favour by coming on your show, the last thing you want to say to them is “I can only squeeze you in between 9-10am on a Tuesday.”

You have to be flexible.

What is batch recording?

Read

Batch recording will help you achieve this by giving you a longer lead time between episodes but you have to work around them if they’re coming on your show for free.

Got a burning question you’d like answered on the podcast? Send me an email.

Need some help getting started or setting up your home studio?  Download my free podcasting guide.

Got some time on your hands? Read the full episode transcript

[00:00:00] Hello and welcome to the show. In today's episode I am answering a question from Fiona. She asked me "Do you have to pay your podcast guests?" What an excellent question and the answer is no but I will explain a little further. The expectation for a podcast guest is that they will not get paid. Now this may vary slightly if you are chasing after really high profile people because if they have the power and leverage they can demand they get paid and they might not do the show otherwise and that's entirely up to them. But for the most part and certainly even on shows I've worked on where the guests are super high profile there is not an expectation to be paid.

[00:00:46] And while yes this is a justified reason to do a little happy dance, since you're not parting with any coin to get people on your show that is all the more reason to make sure there is something in it for them. Now when you are a small fry podcaster and you're just starting out and you've got two little listeners and they're turning up each week and you're loving them sick but you're trying to build and grow you're not going to necessarily be able to say to guests "I've got this reach of millions of people and I can get you in front of their ears."

[00:01:25] So sometimes the sell can be a little bit harder which is why you need to make sure that what you offer them is a fantastic experience. I have another podcast episode where I talk about how to get high profile guests on your show and it's not necessarily always about high profile guests but you must always keep in mind the huge favour they are doing by giving you content that you can then ship out and potentially monetise and share on your blog. There's so much stuff that you can do with that conversation you have with them that you really have to keep in mind you need to be giving them something in return. And please be flexible when you are booking guests. This is why batch recording and getting ahead of yourself is so important. Again I have another episode on batch recording but being ahead of yourself means that when you are approaching guests you can say to them "Here are three or four weeks where you could choose a time and I will work around you" or "Here are seven different dates, are any of these good for you?" You need to be flexible and give them options because they are going to be doing something for free, so you want to make it as easy an experience as possible.

[00:02:54] That is really it in this episode but when Fiona sent me her email I thought while it's a quick question to answer it is a very important one because if you are starting out and you want to do a guest based podcast and you're thinking "I don't have the money " now you don't have to worry! It's not going to cost you anything other than your time but please make sure that the experience is as good for your guest as possible because they're doing a great thing by coming on your show. Thanks so much for listening to this show. If you have a question that you would like answered just head to PodSchoolPodcast.com and click on the contact page and you will find a way to get in touch with me. If you are enjoying the show please leave a review wherever you listen to podcasts. It just helps other people find the show and know that it's not a pile of crap which is always a good thing. I will see you next week and until then, happy podcasting.

 

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WANT TO START A PODCAST BUT HAVE NO IDEA HOW? THIS GUIDE TAKES YOU THROUGH ALL THE TOOLS AND TECH YOU NEED TO GET GOING!

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