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Do you need to release your podcast on the same day?

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Do you have to release your podcast regularly? | Podschool Podcast

The short answer?  Yes.

It’s important to set an appointment with your listeners so they know what to expect.

There are so many forms of entertainment competing for their attention and so many podcasts out there crying out for their earholes.  You want to build a relationship with your audience, and just like in real life, that involves showing up.

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How do you build a relationship with people you’ll never meet? 

By letting them know you can be relied on and that if they commit to you, you’ll commit to them.

If they enjoy your show then the way to keep them listening is to keep dishing up fresh content and having it available for them when they expect it.

People like to know what they’re getting and if they like what you do, they’ll want to know they can check in with you on a certain day each week (or month if that’s your preferred release schedule) and you’ll be there.

It really is a relationship, even though you’ll probably never met most of your listeners.

If no one turns up to consume your content then you don’t have a show and people like to feel that if they make a commitment to you, you’ll make one back.  That’s what builds trust, which leads to people recommend your show and ultimately gives you the opportunity to monetise what you’ve created.

If you consistently deliver content to an audience when they expect it, you’ll build trust and that’s a powerful thing.

So, think about this before you get started and work out whether you have the capacity to deliver a show week in week out or whether you should put it on ice until you can give it the attention it deserves.

I hope that’s motivated you to stick to a weekly plan (or at least a regular release plan) because if you want to grow your audience you’ve got to give as good as you get.

Got a burning question you’d like answered on the podcast? Send me an email.

Need some help getting started?  Download my free podcasting guide.

Got some time on your hands? Read the full episode transcript

[00:00:00] Hello and welcome to the show. Today's episode is super super quick In fact though is really going to only just do one word to answer this question in the title. Should you release your show on the same day every week. The answer. Yes. I could roll the credits right there but I will give you a little bit more than that. It is so important that you set an appointment with your listeners. There are so many things competing for their attention and you want them to feel a connection and a relationship with you that makes them want to anticipate your content. The only way to do that is to let them know that you can be relied on that, if they enjoy your content and are supporting you by listening to your show then you are going to continue to turn up when you say you're going to turn up and give them fresh content. It really is a relationship that cuts both ways without an audience. You do not have a show and without you actually sitting down at the microphone then they miss out on content that they might enjoy. So it's important to understand how much of a privilege it is to have people who want to check in with your content. So you really do need to show them the respect by turning up. If people start to expect your content. And it's not arriving when they expect they will leave. They will assume the show's finished.

[00:01:25] Maybe you're not that interested in it anymore if they think that they get a podcast every now and then what's the point continuously checking in on that. If you are a podcast fan which I am sure that you are you will know that there is nothing better than knowing okay the show that I love comes out on a Tuesday and I know that when Tuesday rolls around it's going to be there. And the times that I have seen some of the shows that I like not turn up. It kind of knocks me a little bit and you don't want anybody in your audience to feel like theyre being taken for a ride which it kind of does feel like there is no way a television network wouldn't put the regular Wednesday night program on at the regular Wednesday night slot. And there is no difference in your show coming out via podcast. Yes you are responsible for the release Yes. There is nobody to answer to but you feel sometimes but there are people to answer to and that is the people who tune into your content expect it, like it. And if you really want to build a relationship then they have to feel respected by you and that means showing up. When you say you're going to show up if you consistently deliver content to them when they expect it you will slowly but surely build an audience and you'll build an audience that feels connected to you and feels like they can trust and rely on you because they know that you will always be there.

[00:02:50] So I hope that has motivated you to stick to the weekly plan or at least the regular plan podcast don't always have to be weekly but your audience just needs to know when the appointment is that they can sit with you when you get new content in their holes. Thanks so much for joining me. If you are enjoying these podcasts please head to iTunes and leave a review so that other people can find the show and you can head to podschoolpodcast.com to find extra resources that will help you with your podcast including a link to my podcast course PodSchool which will take you all the way from no idea to nailing it. Thanks so much for joining me. I'll see you next week. And until then happy podcasting.

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GET MY FREE PODCAST GUIDE

WANT TO START A PODCAST BUT HAVE NO IDEA HOW? THIS GUIDE TAKES YOU THROUGH ALL THE TOOLS AND TECH YOU NEED TO GET GOING!

SEND IT TO ME!