How to choose a content niche for your blog or podcast


Discover all the tools and tech you need to get your podcast started. Plus get access to my weekly podcasting tips delivered straight to your inbox!

Drawing of fish swimming against the stream

You can’t be everything to everyone

When you’re starting a podcast or blog it’s easy to think broader is better.  But if you’re beginning something from scratch it’s a good thing to narrow the focus and find a content niche.

Why?  Because without it, it’s very hard to get noticed.

Ultimately you want to be producing something people will be looking for and there aren’t many people searching for “a blog or podcast about general stuff by a person I’ve never heard of.”

Does your podcast have to be niche?


The exception to the rule

When you’ve got a profile already and people are searching for you and your specific content you can be more general because YOU are the niche.

Someone like Ricky Gervais can attract an immediate audience of millions just by saying “I’m going to release a podcast about stuff that interests me.”  He doesn’t need to be more specific than that because people are already interested in his point of view.

Unfortunately, it takes a bit of time to build up a profile like Mr Gervais, so if you want to stand out you’re better off being a big fish in a smaller pond.  And that means trying to pick a content niche with less competition.

How to come up with a great podcast idea


How specific do you get with your content niche?

Nicheing down doesn’t mean you’ll be stuck talking about one thing for the rest of your life, it means finding a filter for your content.

If you’re interested in health and wellness but you don’t have a profile in that industry it can be very difficult to compete with people who do.  That doesn’t mean it’s impossible but you’ve got a much steeper hill to climb than if you find a niche to stake your claim on.

For example, if you’re a naturally lazy person and you found a way to make exercising more exciting than sitting on the couch you could create a show or blog called, “Fitness for Lazy People.”

This title immediately gives the content some personality but it also says to anyone who feels intimidated by fitness gurus “I used to be just like you and that’s why I know you can do it!”

That kind of message is what makes someone who’s never heard of you stop, take notice and read or listen.

How to come up with a great podcast name


But what if you want to talk about everything?

Being interested in a million different things is fine, you just need to find a “lens” to deliver your content through.  Or, you need to understand it’s ok to create multiple projects if you can’t find a coherent way to fit everything under the one umbrella.

Again, if you’ve got a personal brand you can get away with covering more general content but when you’re starting from scratch you have to find a common thread that binds the different topics together in a way that makes sense to the audience.

For example, if you’re a psychologist and you want to talk or write about everything from the Kardashians to why we don’t wave when we cut people off in traffic you could do this from the perspective of the psychology behind the behaviours you’re discussing.

This will appeal to people who are interested in psychology and want to see how it applies to things they can relate to in their life.

By adding this small defining factor, you go from saying “my blog/podcast is about random stuff” to giving people a reason to be interested.

And that’s the essence of finding your content niche.

If you’re struggling to come up with one just think about what sets you apart or what personal experience or perspective you can offer that no one else can.

You don’t have to stop having multiple interests you just need to find your angle and give people a reason to care.

Got a burning podcasting question you’d like answered? Send me an email.

Want to start your own podcast but need a little help?  Download my “How To Start A Podcast” guide or sign up for my online podcasting course, PodSchool.

Leave a Reply

Your email address will not be published. Required fields are marked *


Discover all the tools and tech you need to get your podcast started. Plus get access to my weekly podcasting tips delivered straight to your inbox!