Your podcast is international from day one
When you launch your podcast it’s easy to assume your audience will be mostly local, like it is in radio or TV.
But the beauty of podcasting is that the moment you hit publish, your show is available to anyone, anywhere in the world.
So if you’ve ever wondered whether your podcast is limited by geography, the answer is simple… it’s not.
Want help starting your podcast? Download my FREE ‘How To Start A Podcast’ guide.
Your podcast can be heard anywhere
Unlike radio or television, which rely on licensing agreements and local distribution deals, podcasts are instantly global.
Once your show is live on platforms like Spotify or Apple Podcasts, listeners around the world can find you with a single search.
Many of my PodSchool students are shocked when they open their analytics and see listeners in countries they’ve never visited – Saudi Arabia, Finland, Brazil, you name it.
That’s the magic of podcasting.
If your content connects with people, geography doesn’t matter.
Global reach doesn’t always mean global promotion
While your podcast can technically be heard anywhere, getting featured on international storefronts like Apple Podcasts is another story.
Apple’s editorial teams curate their homepages manually and they focus on local shows and international ones with huge local audiences.
That means if you’re based in Australia, your best chance of being featured is on the Australian store.
So, while your reach is global, your promotion opportunities might still be regional.
Monetisation is often local
When it comes to making money from your show, location does matter.
Advertisers want to reach the markets where their customers are, so if you partner with sponsors or join a podcast network, they’ll usually want to know your local download numbers.
Even if you’ve built an impressive global audience, you’ll get the best return from sponsors who want to speak directly to your local listeners.
That said, international monetisation tools (like programmatic ads) are making it easier to earn from a global audience but direct deals will still be strongest in your home country.
You’re an international creator from the moment you publish
If you’ve been thinking of yourself as a “local” podcaster, it’s time to change that mindset.
From your very first episode, you’re a global creator and your listeners could be anywhere.
So make the most of it.
Create content that resonates with people beyond your postcode and celebrate the fact that your show can be discovered in places you’ve never been.
How many other mediums give you that kind of reach?
🎙️ Want to start a podcast but feeling overwhelmed?
Grab my free “How To Start A Podcast” guide or get step-by-step support inside my online course, PodSchool.
Got a question about podcasting? Send it my way so I can answer it on the podcast!
