Do you need a podcast intro and outro?


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Audio sound wave

It’s the audio icing on your podcast cake

Having a professional podcast intro and outro is the difference between sounding like you’ve thrown something together and sounding like a professional show.

Chances are you’ll need to hire someone to create this for you, (unless you’ve got sweet audio skills).

So how do you make sure you get the right podcast intro for your show?

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Have a detailed idea of what you want 

There’s nothing worse, as an audio producer, than having a client come to you with a brief that says “make me something.”

The chances that your creative vision will match theirs is almost zero.  Unless, of course, you’ve worked with them before and they know what you like.  So, when you’re hiring a professional you have to give them as much detail and direction as possible.

A great way to do this, if you’re not sure how to explain it, is to send them audio examples of other intro’s you like so they can work off that.

How to come up with a great podcast idea


Choose your music 

Finding the right music takes A LOT of time, so this is a part of the process you’ll need to do yourself.

Giving an audio producer music will make things much easier and cheaper because you won’t have to pay them to do the searching.

It’ll also help them understand the vibe of your show because the type of music you choose will say a lot about your content.

Should you use music in your podcast?


Come up with a tagline

It’s a great idea to introduce your podcast using a tagline that sums up what the show is about.   This brings new listeners up to speed quickly without annoying regular listeners who don’t want to hear you explain things from scratch every week.

At the end of your show, it’s also a good idea to have an outro that wraps things up.  This can be a great place to include your website or social pages so you don’t have to waste time covering that inside the show.

The other thing to think about is that the intro and the outro should match.

You want these pieces of audio production to sound like bookends that wrap up your show in a way that makes audio sense.

To hear what I’m talking about check out the intro and outro for my podcast, You’ve Gotta Start Somewhere (NB: the outro is at [01:13:45] because I do a postscript for every episode)…

iTunes Google Podcasts Stitcher Listen on Spotify

Why is an intro and outro important?

Think about these two pieces of production as your audio version of McDonald’s golden arches.  When people see those things they immediately think something about the brand. Similarly, when people hear your intro you want them to feel something.  And you want it to set the tone for your content.

If you’re creating a positive show, the music needs to reflect that, as does the voiceover.

Your production (the intro and outro) is also something your audience will become attached to, so you want to put a fair amount of creative thought into it to get it right.

How to improve your podcast with segments


So where do you get this magical podcast altering stuff done?

A lot of people use websites like Fiverr and Upwork where you can trawl people’s portfolios and choose someone you like.  I’ve also found decent people on Airtasker.

Audio production can be really expensive but on these sites, you can find affordable options.  Just make sure you do your due diligence.

Read reviews, listen to examples of people’s work and when you find someone you like and you can see other people they’ve worked for, get in contact with them and ask whether they did a good job.

And if you’re ready to invest in a proper intro and outro made by a total pro, check out my go-to pod intro and outro guy, Darcy Milne.

Whoever you go with make sure you have a really detailed brief for them to follow.  That’ll save you time and money.

Got a burning podcasting question you’d like answered? Send me an email.

Want to start your own podcast but need a little help?  Download my “How To Start A Podcast” guide or sign up for my online podcasting course, PodSchool.

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Discover all the tools and tech you need to get your podcast started. Plus get access to my weekly podcasting tips delivered straight to your inbox!