WANT TO START YOUR OWN PODCAST BUT NEED A LITTLE HELP?GRAB MY GUIDE
GET MY FREE PODCAST GUIDE

blog

How to attract high-profile guests to your podcast

GET MY FREE PODCAST GUIDE

WANT TO START A PODCAST BUT HAVE NO IDEA HOW? THIS GUIDE TAKES YOU THROUGH ALL THE TOOLS AND TECH YOU NEED TO GET GOING!

SEND IT TO ME!
Cartoon of people being interviewed by journalists

Are you chasing them for the right reasons?

Most people think if they get a few high-profile podcast guests their audience numbers will skyrocket.

Unfortunately, this is rarely the case.

Not only do guests with big profiles not guarantee a spike in numbers they’re often difficult to get on if you don’t have existing relationships to tap into.

So, if this type of podcast guest is something you desperately want on your show.  And you know it’s right for your content (not just something you’re doing for more listeners) here are some things you should think about…

iTunes Google Podcasts Stitcher Spotify

Give yourself plenty of time

The one thing all high-profile people have in common is they’re busy.  So make sure there’s a long lead time between when you’re contacting them and when your podcast episode goes live.

There might be some people you get in contact with who you don’t hear back from for months.  Alternatively, you might have a wishlist of 20 names and invite 18 before one says yes.

You need to factor this into your planning process.

How long does it take to put together a podcast episode?

Read

Be prepared to fit in with them

If you want high-profile guests on your podcast, unfortunately, YOU’RE the one who’s going to need to be flexible.

You can’t say to somebody “I really want you on the show but the episode comes out next week so can we do it in the next five days?”

You need to say “Hey I’m recording a podcast and I’d love to have you on as a guest. Is there any time that would be convenient for you?”

That might be in five days or it might be in three months.  So you’ve got to have the wiggle room there so you’re not desperately trying to fill the chair with anyone.

Are high-profile guests a good way to grow your podcast audience?

Read

Batch record your episodes

Ideally, you want to record your episodes well ahead of their release date so if a podcast guest cancels or something goes wrong you’ve got a decent buffer.

With my show, You’ve Gotta Start Somewhere, I was interviewing people for 6 months before my podcast went live.  This was because I knew when that first episode rolled out and I was meeting a weekly deadline I wouldn’t be able to get people on short notice.

This not only gives you more options when scheduling guests it saves you from having a stress-induced heart attack.

Why you should batch record your podcast

Read

Make sure your concept is easy to understand

When you’re approaching busy guests for your podcast you need to be able to sell the idea for your show in one or two lines.

If you say “My show is an interview series where I chat to interesting people” that’s not a compelling enough invitation for someone with a hectic schedule.  It also gives them no idea what they’re in for.

Whatever you do, you want your podcast guests to feel as comfortable as possible and that means they need to know what the show is about and exactly what you’re asking them to do.

Why you need to define your podcast concept

Read

Think about creating shorter seasons

It’s a lot harder to book 52 podcast guests than it is to book six so don’t get stuck in the mindset that once you start you can never stop.

Maybe, book six, roll those out, then try and book another six for season two.

You’re relying on other people when you’re doing an interview show so setting a lower benchmark will help you succeed.

How to make podcasting easier with seasons

Read

Remember, the first podcast guest is always the hardest

If you’re starting from scratch, the first guest will always be the most difficult to lock in but once you’ve got someone of note to invest in your concept it’ll be easier to get other people across the line.

Once someone has said yes you can let other people know you’ve had them on the show.  That can put their mind at ease and help them feel like saying “yes” wouldn’t be a bad decision.

How do you grow your podcast audience?

Read

Consider guests with lower or no profile

People trying to build their profile are often much better podcast guests because they WANT to talk to you.

If you sit down with someone who has a great story but is relatively unknown, you’ll often get much stronger content than someone who doesn’t need the exposure.

How to get the most out of your podcast interviews

Read

Don’t be a chump

Start sending those emails and making connections BUT always make sure you’re doing it for the right reasons.

Only reach out to high-profile guests if they’re the perfect fit for your podcast, not because you think you’ll be able to piggyback off their audience.

Anyone worth their salt will be able to smell that desperation a mile off and they’ll give you a wide berth.

Got a burning podcasting question you’d like answered? Send me an email.

Want to start your own podcast but need a little help?  Download my “How To Start A Podcast” guide or sign up for my online podcasting course, PodSchool.

Leave a Reply

Your email address will not be published. Required fields are marked *

GET MY FREE PODCAST GUIDE

WANT TO START A PODCAST BUT HAVE NO IDEA HOW? THIS GUIDE TAKES YOU THROUGH ALL THE TOOLS AND TECH YOU NEED TO GET GOING!

SEND IT TO ME!