How do you grow your podcast audience?


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How to get your show into more people’s ears

Welcome to everyone’s favourite topic when they’ve got a lot of listeners and everyone’s least favourite topic when they’re podcasting to no one but their mum.  How to grow your podcast audience.

Attracting more listeners to your show is the mountain we all have to climb and unfortunately, there’s no single path to the summit (so please be wary of anyone who tells you there is).

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There’s no silver bullet for growing your podcast

There are plenty of things you can do to set your podcast up for success BUT even if you’re doing them all well, it’s still no guarantee you’ll be flooded with listeners.

So what can you do to increase your chances of getting more ears on your show?

How to write great podcast descriptions


Make sure your podcast is as kick-arse as it can be

This seems simple enough but to grow your podcast you really need a show that doesn’t sound like sh*t.

That means you have to think about the content you’re creating but also about how your show sounds.

Audio quality is really important, especially when listeners have so many high-quality podcasts to choose from.

That doesn’t mean you can’t be a novice and still create something that competes with the best of them.  But your show can’t be a meandering collection of pointless conversations, recorded on an iPhone if you want it to be a success.

How to record high-quality audio at home


Keep the appointment with your listeners

One of the biggest influencers on podcast growth audience is consistency.

Growing your podcast audience is often a slow process so it’s important your listeners know when and where they can find you so they don’t lose interest.  That means if you say you’re going to drop episodes on a Tuesday morning that’s when they have to be there.

If an audience knows when to expect your show they’ll start to anticipate it.  And when you get to that point they’re on their way to becoming fans.

Should you release your podcast episodes on the same day?


Be creative with show promotion

Create audio promos

Think about ways that you can give people a chance to sample your content to get them interested in subscribing to your show.

Cutting up audio snippets and sharing them on social media is a much more convincing way to entice people to try your podcast than just saying “It’s great!”

Here’s an example of one of the promos I used for my interview podcast, You’ve Gotta Start Somewhere….

I’d create as many of these as I could and share them out across the week and in the weeks and months that followed the episode dropping.

Remember you don’t have to shout about your episode only during the week it’s out.  Your content isn’t going anywhere and you want to make the most of it.  So, keep finding interesting ways to get it in front of new ears long after it’s gone live.

Why you need a trailer for your podcast


Make interesting social media images and videos

There are so many websites where you can create images, videos and audio cards to share on social media that are more interesting than just the standard show logo…

When you’re making content don’t forget about your reviews too because they’re great social proof for new listeners…

You've Gotta Start Somewhere podcast review

Here are a few of my favourite sites for making content…

Wavve – A tool that turns audio highlights of your show into shareable social media videos.

Over – A tool for creating beautiful social media images.

Canva – An site that helps you create images for all your social media platforms, simply.

Hypetype – An app that creates moving text photos.

The steps to release a podcast episode


Get to know your audience in Facebook groups and forums

Be warned this is a long term strategy and it’s often better for content ideas than it is for sharing BUT that doesn’t mean it can’t be done.

Jumping into a group or a forum for the first time and pumping out links to your podcast, or anything else for that matter, is frowned upon because cultivating a relationship with people in those groups takes time.   Members need to see you offering advice, content or comments without the expectation of anything in return for a while until they’ll trust you.

Having said that, a lot of Facebook groups have specific days you’re allowed to share things you’re working on so that can be a great opportunity for promotion.  Especially if the people in your group are your potential audience.

I find a better way to use groups and forums is as a source of content.  People often post questions or talk about things they’re struggling with and this can be a great source of ideas for your show.

Why you need a niche for your podcast


Don’t forget hashtags

This is a bit of a no-brainer, but using hashtags when you share your podcast can help get it in front of people who are searching in your niche but might not know you personally.

Make sure you research which hashtags suit your content best, so you can expand your reach outside your own social feed.

How to promote your podcast before it’s live


Get everyone you know to listen, review and rate it

Early momentum from people listening to your show, rating and reviewing it can really help it get noticed by other people.  It can also help it get noticed by Apple Podcasts.

When you release your first episode, make sure you send a blanket email to everyone you know asking them to rate and review it.  And continue to do this once you’ve launched the show by encouraging your audience to rate and review it as well.

These ratings not only help discovery they also make sure when people stumble across your show, there are plenty of positive comments to reassure them your podcast will be worth their time.

How long does it take to put together a podcast episode?


Don’t forget about SEO

It’s important to do everything you can to increase your podcast’s chances of turning up in search.  That means you need to think about including keywords in your show title, description and show notes pages.

An easy way to do this is by transcribing your episodes and including the transcript in your show notes.  When you do this all the important keywords that are usually hidden in the MP3 file are there on your website ready to be found by Google.

If you’re thinking “I’m not going to sit down and type out my episodes!” fear not!  There are plenty of services on the internet that do the hard work for you…



What are show notes and why do you need them?


Bring on high-profile guests

Naturally getting high profile guests on your show with a large social following can be a good way to grow an audience but the truth is you can’t rely on that to bring in the crowds.

Getting new listeners through another person’s social account entirely depends on how engaged and interested their audience is.  I’ve had people with huge followings on my show and it’s barely moved the needle.  But then sometimes you’ll have someone with a smaller following of really engaged people and it will make a difference.

It’s a great thing to have in the mix but it’s not an exact science.

How to attract high-profile guests to your podcast


Be patient

The most important thing to remember when you’re trying to grow your podcast audience is that it’s a long term goal and you have to keep chipping away at it.

You will get there but as with everything, it takes hard work and dedication.

Got a burning podcasting question you’d like answered? Send me an email.

Want to start your own podcast but need a little help?  Download my “How To Start A Podcast” guide or sign up for my online podcasting course, PodSchool.

1 Comment
  1. Shandon Williams says:

    Thanks so much for these articles – have just spent an hour on here reading to prep myself for the release of the new series of my podcast. Very useful.

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Discover all the tools and tech you need to get your podcast started. Plus get access to my weekly podcasting tips delivered straight to your inbox!