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Why you need a trailer for your podcast

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Give people something to try before they buy

A podcast trailer can help you drum up interest in your show before you’ve dropped an episode because it gives potential listeners a taste of what they can expect.

Just like a trailer for a movie, a podcast trailer includes highlights of what’s on the way and gives people a reason to get excited about what’s to come.

iTunes Google Podcasts Stitcher Spotify

How do you create a podcast trailer?

Record episodes ahead of time

If you’re recording episodes before you go live (which I highly recommend) you’ll have a lot of material to include in your podcast trailer.

If your show features interviews with interesting people, grab some of your favourite moments and include them in your trailer.  This way listeners can get a sense of who’s going to be on your show but also the tone of the conversations.

Is it going to be heavy or light?  Will they laugh or cry?  Will they be educated or entertained?  The more of this you can get across in your podcast trailer the better.

If your show is just you and your co-host talking rather than an interview series take some of the most hilarious/compelling/interesting moments from your recordings and include those in the trailer for the show.

With these types of show, you want to get people hooked on the chemistry between the hosts.  Or get them intrigued enough about the content to want to listen more.

Warning: The following audio is not safe for work…

What if you’re not able to record ahead of time?

If your show is topical or timely you might not be able to record episodes ahead of time but you can still record practice episodes.

This is obviously easier if you have a co-host than if you’re doing a show by yourself.  But if you’re rolling solo you can always create a podcast trailer by writing and voicing a killer script.

If you do have a co-host, doing practice eps will not only give you audio you can use in your podcast trailer.  It’ll help you get into the groove of co-hosting so you’re not going in cold on day one.

Why you should batch record your podcast

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Be selective

When you’re choosing which grabs to include, make sure you only select the highlights.

That might seem like an obvious thing to say but you need to put yourselves your listener’s shoes rather than just picking the bits you like the best.

If you’re thinking about your audience you’ll avoid things like in-jokes or anything that might be too self-indulgent (no matter how hilarious you think it is).

Remember, your audience has never met you before so this is your first (and potentially last) chance you have to make a good impression.

How to promote your podcast before it’s live

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Use short audio grabs to keep things moving

A podcast trailer should be fast-paced so your listener is happy to come along for the ride.

If they’re bored in your trailer they’ll assume they’ll be bored in your show.  So it’s important to hold their interest right to the end.

Ideally, you’d want your podcast trailer to be no more than two minutes but if it’s under a minute you can also share it on social media which is great.

How do you grow your podcast audience?

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A podcast trailer can help grow your subscriber base

To submit your show to directories like Apple Podcasts you have to upload at least one audio file to start your feed.

Having a trailer can be a great way to create your show without releasing an actual episode.  Then once you have a feed to point people to you can ask them to subscribe.

The more subscribers you have before the first episode goes live the better your numbers will be because you’ll already have people waiting to download.

How to submit your podcast to Apple Podcasts, Google Podcasts and Spotify

Read

So, don’t let the fact you don’t have a show yet put you off sharing audio with your potential audience.

Anything you can do to build buzz or give people a reason to listen before your podcast goes live is going to help you when you drop that first episode.

Got a burning question you’d like answered on the podcast? Send me an email.

Want to start your own podcast but need a little help?  Download my “How To Start A Podcast” guide or sign up for my online podcasting course, PodSchool.

2 Comments
  1. Lew Dennen says:

    Rachel,
    So .my podcast is just me today…interviews eventually, but all my stuff is just me. Should I still put a trailer together of just me introducing the show and then uploading that mp3 to iTunes so they approve the channel? But if I do that, is that my first ‘podcast episode’ and therefor not what folks came to hear? Sort of? How do I put the trailer into social media…I was actually thinking of making a short video and posting it directly to Facebook telling folks I’m launching a podcast…is that ok as well? Thanks! Lew

    1. rcorbett says:

      Hey Lew. This other article on my site might help answer some of your questions https://rachelcorbett.com.au/should-you-launch-your-podcast-with-episode-0/. Let me know if not! Rach

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GET MY FREE PODCAST GUIDE

WANT TO START A PODCAST BUT HAVE NO IDEA HOW? THIS GUIDE TAKES YOU THROUGH ALL THE TOOLS AND TECH YOU NEED TO GET GOING!

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