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Should you transcribe your podcast episode?

 

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Should you transcribe your podcast episode?

Is anyone actually reading it??

Before we jump into this…if you don’t know what “transcribing your podcast episode” means, don’t worry, you’re not alone.  It basically means providing a full-text version of your episode on your website.


iTunes Stitcher Android RSS

Why the heck would anyone do that?

Well, the most selfish reason is SEO.

If you embed your episode on your web page all of those lovely keywords and phrases you’re dropping in the MP3 won’t get picked up by search engines.  BUT if you’ve got a transcript of your episode on your show notes page, Google will be able to find your show based off that.

If you want to bring more people to your podcast this can be a strategic way to help those people find you.

A second, less selfish reason to transcribe your episode, is so the hearing impaired can enjoy your show.  Do I really need to say anything more on that except that it’s a great idea?

Thirdly, and this is less of a reason to do it and more of an extra benefit – it can make creating your show notes A LOT easier.

Having a transcript of everything you’ve said means you can just copy and paste it and fashion a blog post out of that rather than needing to write something from scratch!

So how do I do it?

Easy!

These are a couple of my recommendations and I’m sure there are plenty more out there so feel free to research further than this page but to get you started, check out Rev and Trint (this is the service I use and it’s great).

I should stress these are digital products so there’s not a person on the other end doing the transcribing. You just upload the MP3 or WAV file and the program transcribes the episode like all by itself.  What a world we live in.

While it’s quick and easy, it doesn’t always get it 100% right so you still have to jump in and check things make sense but it’s usually pretty close.

It’s also a heck of a lot quicker than typing the whole episode out yourself!

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Read full show rundown

[00:00:00] Hello and welcome to the show. Today I'm going talk about whether or not you should transcribe your podcast episode. If you don't know what that means it's providing a text version of the stuff you say in your podcast. It's very easy to wonder "why would you want to do that?" but it's a good thing to do for a number of reasons. The first is SEO. You want to make sure you have the right key words and phrases in the text of your web pages so when people come try and search for things your website comes up and if you think about it it kind of makes sense. If you do a podcast episode and you embed that episode onto your web page, all those words don't get embedded into the SEO of the page. If you put a transcript there then all that information gets put into your web page.

[00:01:31] So, if somebody is searching for your show or searching for your niece or searching for questions that you've answered then there's more chance that your page will pop up and that people will find your show via search and the more people that find your info the more potential listeners you have. The other reason that you might want to do a transcript which I had pointed out to me the other day at our pod a podcasting conference that I spoke at a couple of weeks ago was that it provides an option for the hearing impaired to be a part of your show. And I thought to myself when I heard this and when it was explained to me I am a for never thinking of this. Podcasting is obviously a fantastic thing but there are a huge amount of people that can't enjoy your show. So the idea of putting a script on there so that hearing impaired people can also come and enjoy your content is a spectacular idea. So that's something to think about as well. A less selfish reason for transcribing your episode. Obviously on the one hand you've got all of the stuff that will bring more people to your page and hopefully grow your audience. And on the other hand you are actually opening your show up to people who might not be able to experience it. And that is a fantastic thing. One of the reasons that a lot of people are turned off the idea of transcribing their episode is that they don't realize there are actually resources online where you can get this done very quickly and cheaply and you don't have to sit there and listen to your voice and type it out in real time.

[00:03:07] There's a couple of websites I'll put links to on the show notes pages. I'm sure there are many more than these two, but one recommended to me is Rev.com and the one I use is Trint.com. I have always found that to be pretty close to accurate. There are obviously going to be some words, e.g. PodSchool isn't in the dictionary, so I have to go through and turn those back into the real words.

[00:03:45] I should stress Trint and Rev are digital products so there is no person on the other end that you are hiring to transcribe. You are literally uploading an MP3 or the WAV file and you can select which accent it's in so the program can better guess what the words are and then it transcribes your episode like magic. There's no person involved which is why you have to go through and fix up some of the things that it's missed.

[00:04:36] The other thing way transcribing your episode can be helpful is in making your show notes. When I get my transcript I copy and paste it and put it into the body of my show notes page and fashion the copy around that. So it's like almost having a pre written article ready to go. You just need to go through and format it and make it into more of a blog post than just a transcript which you can do with just a few tweaks. And, as I said before it also means hearing impaired listeners can be a part of your podcast too which is a stellar reason to do it.

[00:05:37] I hope that's helped you allay any fears that if you wanted to do a transcript for your episode you would be sweating behind a computer screen for days on end. The technology is so good now that it's completely out of your hands and for something like $15 an hour of transcript you can get that done online. As I said all of the links to the services that I've referred to will be in the show notes page at podschoolpodcast.com. There you'll also find links to my tech guide which will help you set up your own home studio. It takes you through all the tech that you need to get podcasting as well as a link to PodSchool, my online podcasting course that takes you step by step through every part of the podcasting process right from coming up with an idea to turning your show into a business. Thanks so much for joining me, I'll see you next week and until then, happy podcasting.

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