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What is Anchor?

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Is Anchor the best platform for your podcast?

When choosing which software or equipment to use for your podcast it’s important to ask yourself “Will this make it easier to create a high-quality show?”

So what’s the answer when it comes to Anchor?

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The pros and cons of Anchor

The good bits…

It’s free!

When you’re working out whether podcasting is something you want to commit to, free tools are an amazing way to test the waters.

Experimenting before you drop your first episode will help you be as prepared as possible.  And it’ll also give you a realistic understanding of how much time it takes to put together an episode.

It’s versatile

Most podcast hosts are just that…podcast hosts.  They’re a place to upload your MP3’s, look at your stats and fill in your show details but apart from that, there aren’t many bells and whistles.

Anchor is different because it’s designed to be a podcast host but also a place to edit and create your show.

Inside Anchor, you can drag and drop audio elements directly into your episode and if you’ve never worked with audio before this can make piecing together an episode way less daunting.

It makes it easy to get creative

The different features make it easy to add musical interludes between content breaks, insert background music on your tracks or include the voices of your listeners.

Having this so simply laid out means experimenting is a breeze and that’s a great thing because it’ll help you think outside the box.

It makes it easy to integrate listeners into your show

This is probably my favourite feature because right now, incorporating your audience into your podcast is a slightly clunky process.

With the Anchor app, your listeners can record messages on their phone and it pops up inside your show account.  Then you just drag and drop the messages into the audio of your show.

That’s a fantastic feature and one that makes a two-way conversation with your audience much easier.

You can record people in different locations

Anchor lets you link up multiple people via phone and records them through the app.

I can think of plenty of instances where this might be useful as a one-off but I wouldn’t advise recording every show like this because the quality of the audio will be too low (unless you’ve got a proper microphone that connects to your phone).

How to record a podcast with people in different locations

Read

The bad bits…

You don’t have much control over the finished product

Editing is really important because it’s the part of the process that ensures your audience hears the best version of your show.

To edit well you need a decent amount of control over your audio file and from my experience, you don’t get that inside Anchor.

When I tried it you could only trim audio at the ends or split tracks which doesn’t give you much flexibility.  You also don’t get much control over the volume or fade out points of background music and transitions.

Being able to make these granular changes in your edit can be the difference between your show sounding seamless and sounding like it’s been hacked at with a machete.

Do you need to edit your podcast?

Read

Recording on your phone isn’t a good idea

Anchor seems pretty keen to get people to record their podcast on their phone.  And while that’s convenient it’s not going to be great quality (unless you’ve got a decent microphone attached to your phone).

If your goal is to have a professional sounding show then recording on your phone’s in-built microphone isn’t the way to do it.  No matter how convenient it is.

Your files are stored with a third party

As a content creator, you should always have your files stored on your own hard drive.

If the only place your podcast is stored is on a third-party platform like Anchor that’s a problem.  It’s your content so you should have it somewhere safe.

They can put ads in your content

When I was setting up my account I noticed in the advanced section “Anchor post-roll” was set to default.  That checkbox means they can play ads for Anchor at the end of your content.

This might not bother you but since it’s your show you should have a choice and I thought setting that to default was a bit sneaky.

How to make money from your podcast

Read

Some other things to note

There was a bit of fuss floating around the internet about Anchor’s Terms of Service when they launched because people thought it implied they owned your content.  Since the uproar Anchor has updated those documents so they don’t say that.

When you’re making original content you should ALWAYS own the intellectual property because it’s your idea, so make sure you always read Ts & Cs.

How to come up with a great podcast idea

Read

The final word

The decision about which tech to use for your show will always come down to personal preference but it’s important to make informed decisions.

You might be an absolute whizz at navigating Anchor and find it easy to create a professional sounding show.

Like I said, the most important question is “Will this make it easier to create a high-quality podcast.”  If the answer is yes, then Anchor is the platform for you!

Got a burning question you’d like answered on the podcast? Send me an email.

Want to start your own podcast but need a little help?  Download my “How To Start A Podcast” guide or sign up for my online podcasting course, PodSchool.

1 Comment
  1. George says:

    Thanks for all your information.

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GET MY FREE PODCAST GUIDE

WANT TO START A PODCAST BUT HAVE NO IDEA HOW? THIS GUIDE TAKES YOU THROUGH ALL THE TOOLS AND TECH YOU NEED TO GET GOING!

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