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How to design a great podcast logo

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Neon podcast logo

It’s important to stand out from the crowd

Your podcast logo is the first thing people see when they come across your show and it’s often the reason they’ll stop and take a second look. That means you have to put serious thought into how to design one that will make people want to listen.

So how do you do it?

iTunes Google Podcasts Stitcher Spotify

Do your podcast logo research

You want your show to stand out in the podcast directories so you need to know what else is out there.

Take time to scroll through different podcast apps to see what your competitors are doing. And look at podcast logos with a critical eye.  Which ones made you stop and take notice?  Which ones made you think “I bet that show is boring?”  Which ones make you go “Meh.”

All of this will help you make better decisions about what your podcast logo should look like.

If you’ve already chosen a colour palette for your podcast or picked a colour you like, you can compare it to other podcasts logos using this colour comparer.

This tool helps you see what other podcasters have created with the colour you want to use which can help you identify which podcast logo designs really pop.

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Don’t pack your logo with text

You or your designer will be looking at your podcast logo on a computer screen during the design process.  But it’s important to remember your audience will be looking at it on their phone and that screen is A LOT smaller.

If you’ve got half your life story written on that tiny square it’s going to be difficult to read when the image is small.

You also need to catch the attention of people as they’re scrolling past and no one’s going to stop their thumb if it looks like they have to read an essay.  Especially if they need to get out the magnifying glass.

You can go into all kinds of detail on your website or your show description but on your podcast logo, less is more.

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Go for a simple image

If your podcast logo is an illustration featuring lots of detail it’ll probably end up looking like a colourful blob when people see the smaller version.  So you want to convey as much information as possible without things feeling overly complicated.

If your show is about you sharing your expertise then maybe a headshot will work best.  Or if your show is based around a topic that can be easily represented using an image choose a picture over words.

Whatever you go with you want to pack as much visual punch as possible so potential listeners are enticed to check out your show.

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So, how do you create a podcast logo?

DIY

There are plenty of easy-to-use programs that give you the tools to create high-quality images without hiring a designer.

Personally, I love Canva but I’ve seen people create great images with programs like PicMonkey as well.

There are plenty of options so choose the one that’s right for you.

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Hire a designer

This is obviously the more expensive option and it can be difficult to find the right person if you don’t have a solid recommendation.

Websites like Fiverr and Upwork are a great place to start because you can view portfolios and read reviews of people’s work.

Just make sure, if you’re going with this option, you have a clear idea of what you want because the more changes you make the more expensive the process will be.

I often find it helpful to mock up an image in Canva first and give that to a designer so they have a clear vision of what I want.

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Use the right specs

Check the specifications for each directory but for Apple Podcasts, you’ll need to create an image that’s at least 1400 x 1400 pixels and no bigger than 3000 x 3000 pixels.

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A couple of other tips…

Build a coherent brand

If you’ve already got a website or business, try and tie in some of the colours, themes or fonts so everything links together.

This isn’t essential in the early days but if you add more shows or grow your brand it can come in handy down the track.

Test your artwork

Before you lock in your logo create a mock-up of your design in the iTunes store to see what it looks like next to the other shows.  Often when you’re deciding between options this will make your decision easier.

You've Gotta Start Somewhere podcast logo in the iTunes store

Remember, a podcast logo isn’t forever

If you create your logo and get sick of it or it starts to look dated, you can always change it later.

Don’t get stuck in paralysis by analysis and let indecisiveness stop you from starting your show.

Got a burning podcasting question you’d like answered? Send me an email.

Want to start your own podcast but need a little help?  Download my “How To Start A Podcast” guide or sign up for my online podcasting course, PodSchool.

2 Comments
  1. Steve Allan says:

    Hi Rachel,
    Your web site is excellent! Thanks for all the tips. I was on a Qantas flight a few weeks back and heard one of your business Podcasts. Congrats, it sounded awesome.

    Kind regards
    Steve Allan

    1. rcorbett says:

      Thanks for your kind words, Steve! Really appreciate it!

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GET MY FREE PODCAST GUIDE

WANT TO START A PODCAST BUT HAVE NO IDEA HOW? THIS GUIDE TAKES YOU THROUGH ALL THE TOOLS AND TECH YOU NEED TO GET GOING!

SEND IT TO ME!