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PodSchool Podcast | Does your podcast have to be niche?

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Brown paper torn to reveal the words Find Your Niche

Is specific always better?

As a general rule, yes!

Especially when you’re starting out because the only way to get people through the door is for your idea to be something they will be searching for.

They also need to “get it” straight away and there’s not much to get about “a show about stuff.”

Nicheing isn’t about being so specific you shut people out, it’s about being easily definable in a sea of podcast noise.

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The importance of search

In the early days you’ll be relying on every avenue possible to get new ears on your podcast.  Social media, friends and family and of course, the go-to for everyone’s finding needs … search.

If you think about it, the chances of someone Googling “podcast about everything” is pretty slim.

You want your show to be specific enough that people will be looking for it or something like it.

How to choose a niche for your blog or podcast

Read

People need to get your idea straight away

“The Rachel Corbett Show” doesn’t mean much if you’ve got no idea who I am.  And when you’re trying to attract new ears to your content you have to make people think, “Ooooh, I want to hear that!”

Ideally, you want your potential audience to feel like the show was made just for them, and that doesn’t happen when it’s about “everything.”

When people are wandering through the podcast store thinking “I wonder what to listen to next?” if they can immediately understand what your show is about, they’ll be more likely to give it a try.

How to find content for your podcast

Read

What if you like heaps of different things?

There’s nothing wrong with having a lot of different interests, you just don’t want to shove them all into one podcast (unless you can come up with a clever way to do it).

If you’re a multi-passionate person there’s no reason you can’t create a show for every one of your passions.  Remember, every show you do doesn’t need to run from now until the end of time.  You can do seasons or release a short run of episodes and then move onto your next idea.  It’s entirely up to you!

So, while it might be counter-intuitive to think appealing to less people will make your audience grow, it’s essential when you’re starting out.

There’s so much competition out there the more easily definable your concept is the more chance you have that people will sit up and take notice.

Got a burning podcasting question you’d like answered? Send me an email.

Want to start your own podcast but need a little help?  Download my “How To Start A Podcast” guide or sign up for my online podcasting course, PodSchool.

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GET MY FREE PODCAST GUIDE

WANT TO START A PODCAST BUT HAVE NO IDEA HOW? THIS GUIDE TAKES YOU THROUGH ALL THE TOOLS AND TECH YOU NEED TO GET GOING!

SEND IT TO ME!