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Why you shouldn’t read on your podcast

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Why you need to put the paper down and present your podcast

Have you got a mountain of written content and you want to turn it into a podcast?

Repurposing existing content from a blog or from a book is a great idea.  But if you want to build an audience of highly-engaged podcast listeners (you do!), reading your content isn’t a good way to go about it.

A podcast is a show, not an audiobook so here’s what to do if you want to make your written content work as audio…

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Why reading on your podcast is a bad idea

Reading is one of the quickest ways, as a host, to disconnect from your audience.

When you’re trying to grow your podcast and encourage people to share your show you have to deliver high-quality, engaging content and there’s nothing engaging about listening to somebody read.

To capture people’s attention you need to be talking directly to them.

If you’re reading your content you’re talking to a page, not the people listening and that means you’ll likely sound disinterested, disengaged and disconnected.

If you sound that way you won’t be able to hold the attention of your podcast audience which means people won’t stick around.

Should you write a script for your podcast episodes?

Read

Why having a lot of written content can be a great thing for your podcast

One of the reasons most podcasts podfade into oblivion is they realise coming up with content every week is a lot of work.

If you’ve already done the hard yards and built a library of content on another platform and you know there’s an audience for it, this is a great position to be in.

But that doesn’t mean the hard work is over.

Just because your content worked on another platform doesn’t mean it’ll work in audio.

So if you want to get your content in front of people’s ears as well as their eyes you have to turn it into something that works for them.

How to avoid podfade

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How to turn written content into audio content

This can be as simple as going through your blog posts, lesson plans or book and transforming the content into a series of bullet points you can deliver to your audience naturally.

If your content is based on your expertise you don’t need to write things down word for word.  You just need a few short sentences to trigger your brain to present the content to your audience off the top of your head.

Having a structure in front of you, so you know where you’re going, is always a good idea but you don’t want to be reading.

A bullet point list of points to hit will give your brain everything it needs to present your content naturally so you can speak directly to your audience instead of speaking to what’s written in front of you.

You also don’t have to present the written content on your own.

Maybe the topics you touch on could be explored in an interview?  Or maybe there’s a case study you can explore that gives a real-world example of your written advice?

There are a million different ways to do it you just have to think about who you’re talking to because an audience reading content on a website is very different to an audience listening to content in their ears.

To really capture their attention and make your content work as a podcast you have to make sure you’re making the show for them, not just regurgitating content that was made for someone else.

Got any other great ideas for how to promote your show?  Write them in the comments below!

Want to start your own podcast but need a little help?  Download my “How To Start A Podcast” guide or sign up for my online podcasting course, PodSchool.

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Discover all the tools and tech you need to get your podcast started. Plus get access to my weekly podcasting tips delivered straight to your inbox!

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