A universal link means no one gets left out
Since you want your podcast to be available to everyone, no matter what device they listen to podcasts on, you need to share your show using a universal link.
That means a link that works for everyone.
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How to share your podcast to iPhone AND Android users
Share a link to your website
I’ll caveat this by saying you should only share your podcast this way if it’s SUPER easy to listen to your show on your website.
Ideally, you want to remove as much friction as possible for potential listeners, so they don’t get bored and move on.
And friction includes having to click a bunch of links to get to the right spot or scroll for miles to find out where to play your episodes.
If you’re going to point people to listen via a page or post on your website it’s got to be easy.
That means having a clearly visible play button near the top of the page so they don’t have to scroll down, as well as links to your show in all the major podcast apps so they know where to follow or subscribe.
Share your podcast host show page
Your podcast host (e.g. Buzzsprout, Captivate, Omny) will generate a show page for your podcast and these often feature a player and links to your podcast in the major apps.
The design of these pages and players vary a lot between hosts so make sure you look at the design before you choose your podcast host if that is important to you.
Share an Apple Podcasts or Spotify link
For years Apple Podcasts didn’t work on Android so sharing your show via an Apple Podcasts link meant anyone who clicked on an Android phone got taken to internet purgatory.
Finally in 2024, Apple Podcasts become available as a web app so it could be accessed on all devices.
While this is a good option, it’s important to note not everyone uses Apple Podcasts or Spotify so you might be sending someone to a platform they don’t love or use.
But it’s still a way to share your show that will work for everyone.
Use a podcast page generator
Like your podcast host page, these websites generate a show page with links to different apps and (ideally) a player where people can listen to your episodes e.g. Podnews Subscribe Page, Podlink.
Use a dynamic link generator
This is my top recommendation when it comes to sharing your show because it removes all the hard work for your audience.
Dynamic URL’s take someone directly to your show in their podcast app no matter what device they’re listening on and you can choose where to send someone depending on whether they click the link on an iPhone, Android or desktop computer.
This means they don’t have to click any additional links or go searching for anything.
They get taken straight to where you want them to go.
If you’re going to use this option it’s a good idea to use a service that allows you to track whether those clicks are leading to downloads e.g. Podder.
That requires you to add a a pre-fix to your RSS feed (because this is common in the industry a lot of hosts make this super easy to do) so you can tell if someone who clicks on a link you’ve shared also listens to an episode.
This kind of data is invaluable when you’re trying to work out which of your marketing efforts is actually leading to downloads (which is what we ultimately want).
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9 Responses
This is such a helpful post, Rachel! I love the idea of using a single link to streamline sharing my podcast. Can’t wait to implement these tips and make it easier for my audience to find all my episodes. Thank you for the clear instructions!
What do you think of pod.link for sharing individual episodes or show links?
This is a great post! I’m a podcaster and I’ve been struggling to figure out a way to share my show with more people. This is a great solution!
Hi Rachel! This is solid advice I share with my community too, especially as podcast discoverability is a huge problem for us here. I also use pod.link dynamic links in addition to podfollow for easy access. Thanks for sharing!
Another service like playpodca.st is Castpie – and it’s free. Take a look at the example https://castpie.com/acquired-demo
Another service like playpodca.st is podfollow – and it’s free. Take a look at podfollow.com.
Awesome! Thanks for the tip, will check it out! Rach
Hey Rachel! We launched a solution for this here at Wavve called Wavve.link. It’s like a mini-website for your podcast with a short link.
You can check it out here: https://wavve.link
Thank you. Love your work Rachel!