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The steps to release a podcast episode

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The steps to release a podcast episode

What are you in for?

If you’re new to podcasting you might not realise how many steps are involved in getting a podcast episode out into the world.

So, here’s a rundown of what goes into it so you know exactly what you’re in for…

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Step 1: Plan and prepare for your episode

The more prepared you are the more you’ll be able to keep your recording session on track.

If you’re flying by the seat of your pants or working out where things are going in the moment with no preparation your show will not only take longer to record, it’ll be a nightmare to edit.

There are lots of things that can go into planning and preparing your episodes including:

  • Researching and booking guests
  • Preparing interview questions
  • Researching your show content
  • Booking or preparing your recording space
  • Brainstorming content ideas on your own or with your co-host
  • Putting together a show rundown or content plan

How you prepare for your records will be different for each show but the steps in this part of the process often take much longer than you think, especially guest booking and research.

To book a guest you might be able to lock them down in half an hour or you might be going back and forth for months trying to pin them down.

It’s very hard to plan around this because there are so many variables that can affect how long it takes.  And that’s before you even start to research them and prepare your questions.

If you have a tendency to get carried away researching, try giving yourself a hard time limit so you don’t get lost down too many rabbit holes.

Sometimes tasks expand to the time you have available so if you set yourself a hard deadline it can help you reign in the procrastination.

The more work you do in this step to prepare yourself, the more present you’ll be in the actual record and that’s when you’ll be at your best.

How long does it take to put together a podcast episode?

Read

Step 2: Record your episode

How long this takes depends on how prepared you are but also on what happens in the moment.

You might be having an amazing chat and get swept up in a million really compelling tangents. Or you could sit down with a guest and it might take you way longer than you anticipated to build rapport and get them to open up.

If you’re recording a show with co-hosts you might all be on your game and hit it out of the park. Or one of you might be having an off day where you can’t seem to get the rhythm right and nothing seems to be flying.

All of these things will affect the length of your record.

Time in the studio often feels like it’s moving much faster than it is so make sure you keep an eye on the time, especially if you have a guest (because you want to be respectful of their calendar).

How to record a podcast

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Step 3: Edit your episode

This is the step most people underestimate and the amount of time it takes depends on how long your episodes are, how much audio you’ve recorded, how many people you have on your show and whether everyone was performing at their best.

As a general rule the more you’ve recorded and the more people you have on your show the longer the editing process will be.  Plus, once you’ve finished the basic edit you’ll need to factor in adding production like your intro and outro so it sounds polished.

If you’ve got more complex audio production including segment intros, soundscapes or sound effects this will add more time so that’s something to consider when coming up with the format of your show.

Do you need to edit your podcast?

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Step 4: Export and tag your MP3

MP3 is the audio format you’ll need to upload your episodes to a podcast host.

If you’ve never edited anything before, don’t worry, it’s much easier than it sounds because it just refers to the way you save your file.

After you’ve exported your MP3, you need to tag it with all the important metadata like your show name, logo, description and website.

This ensures no matter how someone listens they’ll get all that important information attached to the file.

Why you need to tag your podcast MP3s

Read

Step 5: Upload your tagged MP3 to your podcast host

A podcast host is the link between you and podcast directories like Apple Podcasts, Google Podcasts and Spotify. It’s also the place you’ll store all your MP3s because you don’t want them stored on your website (unless you want your website to run like an old mule).

You can use your podcast host to publish episodes straight away, or if you’re ahead of yourself (which is always a great idea) you can schedule them to release at a later date.

Do you need a podcast host?

Read

Step 6: Create show notes

These are blog posts on your website that correspond to each episode of your podcast.

You can make these as comprehensive and creative as you like and include links to anything you spoke about in the show as well as helpful resources, photos or links to other episodes.

A good way to cut down the time it takes to make these is to use a transcription service to transcribe your episodes and then build your show notes from that.

What are show notes and why do you need them?

Read

Step 7: Share your show on social media

This can be as simple or as involved as you like depending on how much time you’ve got.

Some of the ways to promote your show include…

  • Extracting quotes and turning them into Instagram posts
  • Creating Click to Tweet links to embed into your show notes pages
  • Building infographics that explain things you’ve spoken about in your episode
  • Cutting audio promos/highlights that give people a taste of your episode
  • Recording behind the scenes videos to share with your fans
  • Sharing images of you and your guest

This is not an exhaustive list, nor do you have to do everything, so choose the options that work best for you and share your show as much as you can, in as many different ways as possible, because that’s how you’ll find new listeners.

And remember, if your show is evergreen you can keep sharing episodes long after they’ve been released. This can be done using a scheduling tool like Hootsuite, Later or CoSchedule so you can do it ahead of time.

Basically, you don’t want to spend all that time creating great content only to tweet about it once.

As you can see there are a lot of steps in the process, so you need to take this into account before getting started.

Podcasting is a big-time commitment and the more you understand about what’s involved the better prepared you’ll be.

Got a burning podcasting question you’d like answered? Send me an email.

Want to start your own podcast but need a little help? Download my “How To Start A Podcast” guide or sign up for my online podcasting course, PodSchool.

2 Comments
  1. Stephanie Thompson says:

    Hi Rach,
    How do you prioritise the publication sequence for your podcast episodes? Meaning, if you have season 1 ready to launch, who should go first?
    Should you be aiming for the guests with the biggest following to become ‘new and noteworthy’?
    Any tips would be appreciated.
    Thank you
    Steph

    1. rcorbett says:

      Hey Stephanie, There’s no exact science to this or a rule that can be applied to every show so I’d just look at your role out of episodes and plan them out on the basis of what works best for your content. Guests with a big following are great but they often don’t bring in as many listeners as you’d expect so I’d just look at your episode content and plan it out on the basis of what would work best for your audience. Rach

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