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Why a podcast website is worth the effort

Creating a website for your podcast might seem like a punish when you’re already putting together so much content for your show but it’s really important if you want a truly professional podcast.  And here’s why…

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A podcast website will help new listeners discover your show

Discoverability has been one of the greatest challenges for podcasters so getting your SEO right can help your show pop up when people are searching for content outside podcast apps. 

Maybe someone’s looking for information on a guest you’ve interviewed or is interested in a topic you’ve covered in an earlier episode.  If you’ve created detailed show notes and optimised them for search, you’re more likely to turn up in the search results for that keyword.

If people find you this way you want to make sure you’ve got a podcast player front and centre so they can easily play your episode, as well as details on how they can subscribe to your show.  This will help turn website visitors into podcast listeners.

It’s also a great way to surface old episodes even if they were created years before. 

Most people won’t scroll back very far in their podcast app but if they’re searching for content in a specific niche, an episode from years ago might turn up in their search results and voila!  Your old content is new again!

A beginner’s guide to podcast SEO

Read

A podcast website is a place for listeners to find out more about you

If people like your show they’ll want to find out more about you and a website is the first thing they’ll search for.

A website isn’t just a place for your About Page.  It’s also a place where you can educate people on all the different things you do.

Have you got other podcasts they’d enjoy?  Then make sure you’ve got a podcast page on your website.  Do you offer a paid program or sell goods or services that would be a perfect complement to the content offered on your podcast?  Then pop these additional resources in your sidebar so people can see them when scrolling through posts and pages.

If listeners have enjoyed your content enough to search for your website it’s likely they’ll want to know more about you so take the opportunity to tell them what else you do.

What are show notes and why do you need them?

Read

A podcast website gives you a place to communicate with your audience

True fans of your show will want a way to communicate with you outside your podcast.  

If you’ve got a website it’s a good idea to have a contact page so people can get in touch.  It’s also a good idea to collect people’s email addresses by creating a useful resource they can download or a weekly newsletter they can subscribe to.

If you want to turn listeners into fans you need to deepen your connection with them and having a podcast website can be the first step in achieving that.

A podcast website is a universal link you can share with everyone

Sharing your podcast using a link that works or everyone is essential if you want to grow your audience.  If you’ve only been sharing your Apple Podcasts link on social then anyone clicking on that using an Android phone would have been taken to internet purgatory.  Not a good place to be.

Linking to a page on your website works for everyone, no matter what device they’re on.

How to share your podcast to iPhone AND Android with one link

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A podcast website is a place where you can provide even more value

Don’t get me wrong, a free episode of your podcast is great but with a website you can offer your listeners even more. 

Even if it’s as simple as creating a show notes page that lists every link you referred to in an episode so they don’t need to write it down, that’s a valuable resource.  Or maybe you could create a cheat sheet or step-by-step guide that takes them through what you covered in the episode? 

The sky’s the limit when it comes to additional episode content so be creative (but useful) and your listeners will love you for it.

A podcast website gives you an opportunity to monetise your audience

Bringing people to your website means they can take advantage of your affiliate deals, enrol in courses or programs you offer, sell show merchandise or donate to your show.

You can also get them into your sales funnel via the free resources you create for individual episodes.

Not every listener will turn into a paying customer but there’s more chance they will if you have a website.

How to make money from your podcast

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A podcast website provides additional analytics

Google Analytics can give you information on where your website visitors are coming from, what pages they’re spending the most time on, how long they’re sticking around and how they’re finding you. 

This can be a great complement to your podcast analytics and can help you make useful content decisions on your podcast as well as changes on your website that will help you grow your traffic over time. 

A podcast website makes your show look more professional

Having a home for your podcast online is a great way to control your brand and the messaging around your podcast.  It will also help you build authority in Google and show potential listeners you’re in this for the long run.

If you’re asking them to commit to you it’s good if they feel confident your show won’t disappear after five minutes.

How to connect with your podcast audience

Read

Pro Tip: Does your podcast website need to be separate from your personal website?

It’s always best to point people to one place rather than having your web traffic spread out over a whole bunch of websites but how do you do that?

Easy!  Using redirects!

With each of my podcasts, I purchase a corresponding domain name because it makes the messaging in my podcast much simpler.

For example, it’s easier to say “Head to PodSchoolPodcast.com” than it is to say “Head to rachelcorbett.com, find podcasts in the menu and click on PodSchool.”

Who’s going to follow that convoluted path? 

To make things simple I redirect my PodSchoolPodcast.com domain to a page on my website that houses the archives of all my PodSchool episodes. 

That way people are taken directly to the content they’re looking for with one click but they’re also taken to the hub of all my other content so they can find out more about me, see my other shows and get a feel for my entire brand.

Got a burning podcasting question you’d like answered? Send me an email.

Want to start your own podcast but need a little help?  Download my “How To Start A Podcast” guide or sign up for my online podcasting course, PodSchool.

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