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PodSchool Podcast | Should you start a new feed for every new podcast idea?

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Does a new podcast idea need a new podcast feed?

If you’ve worked hard to build an audience for your podcast it’s hard to imagine why, if you come up with a brand new podcast idea, you’d start building your listeners from scratch when you’ve got a feed full of subscribers who already love your stuff.

So if you’ve got a new podcast idea is it ok to sneak it into the feed of your existing show or do you need to start the whole process all over again?

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You need to start a new podcast feed when your new idea is fundamentally different to your original concept

I’ve seen a few podcasts make the mistake of starting another show in the same feed and it’s usually because their first show did really well and they want to capitalise on their audience.

I appreciate the temptation to start a brand new show and have a whole feed of subscribers there from day one.  The problem with that is those people didn’t subscribe to your new show, they subscribed to your old one.

Serving up content they didn’t agree to have served to them is the podcast equivalent of email spam and that’s not a great way to say “thanks for supporting me!”

Especially when it’s really simple to get subscribers who love your stuff over to a new feed just by dropping a promo episode into the original show and asking them to check out your new one.

Sure, you’ll need to build your listener base from scratch but having an existing audience of people who love what you do will make that process a lot quicker than it was the first time.

Plus, if you invite people to subscribe rather than giving them no choice your feed will be full of subscribers who WANT to be there and that’s the best way to build an engaged audience.

The other problem with dropping multiple shows in the same feed is it makes your original show hard to find if you change the name and logo.

It won’t be obvious to new listeners your old show is buried in the feed of your new one so you make it difficult to get new listeners to your original show without having to jump through a bunch of hoops (and people don’t like hoops).

How to come up with a great podcast name

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You can drop new shows into your existing feed if it feels like seasons of the same show

A show that did this well was the true-crime podcast Atlanta Monster.

The original series, which focused on serial killer Wayne Bertram Williams, was a huge success and I’m guessing the makers hadn’t intended to keep the show going but were pretty keen to capitalise on its success.

This lead to the show continuing with the title Monster but focusing on a different monster in each season e.g. Atlanta Monster, Monster The Zodiac Killer, Monster DC Sniper. 

In this example the audience is getting what they came for… compelling true crime stories.  And in a way, it’s a bonus because the creator kept providing new content they would enjoy without them having to subscribe to a new podcast feed.

If that’s what your new idea feels like (and be honest with yourself), go for your life.

How to come up with a great podcast name

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How do you tell the difference?

Think about your audience, what they want and what they’ve subscribed to.

If your new idea feels like a new season of an existing show, great!  You can drop it in the same feed.

But if it’s a totally different concept to what your audience is expecting it’s better to use your current feed to promote your new show and ask existing subscribers to come over to your new podcast.

By asking permission you’ll get subscribers who’ll welcome your content which means you’ll have greater consumption rates and engagement.

That’s better for you as a presenter, better for your audience and better for brands if you eventually want to monetise your show.

Got a burning podcasting question you’d like answered? Send me an email.

Want to start your own podcast but need a little help?  Download my “How To Start A Podcast” guide or sign up for my online podcasting course, PodSchool.

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