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How to end your podcast episodes

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How to end your podcast episodes

It’s so hard to say goodbye

How do you make the most of the real estate at the end of your podcast so you don’t waste your final precious moments saying something like:  “Ummmm, ok…so, that’s it…BYE!”?

You give a lot of attention to how you get into your content but it’s important to think about how to wrap things up too.

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Why your outro is important

Since a lot of people don’t listen all the way through a podcast episode, the people who’ve stuck with you to the end are your hardcore fans.

That means they like what you do and will probably want to hear more of it, or find out how they can keep the conversation going.

Your outro is a good place to tell them what to do next so the relationship doesn’t end when the episode is over.

How to connect with your podcast audience

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Different options for how to end your podcast episodes

Ask people to subscribe, leave a review or share your show

Subscribers are important because when people subscribe to your show their podcast app automatically dishes up your latest episode straight into their feed.  That way they don’t have to go searching for it every time a new show drops.

Reviews are great too because when new listeners find your show it’s helpful if there are already a bunch of testimonials talking about how great it is.

If your audience makes it all the way to the end of your podcast episode there’s a good chance they liked what you had to say.  So, that makes it the perfect place to ask them to tell other people about the show because they’ve clearly gotten a lot out of it.

Word of mouth is still one of the best ways to build your audience so make sure you encourage people who love your podcast to spread the word.

How to submit your podcast to Apple Podcasts, Google Podcasts and Spotify

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Ask people to join your online community

At the end of your podcast episode, a lot of listeners will want to know how they can continue the conversation with you.

Pointing them to your Facebook group, email list or social media profile(s) is a great way to build a club of dedicated fans who can engage with you outside of your weekly episodes.

Do you need social media accounts for your podcast?

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Point people to the show notes page on your website

Getting people back to your website at the end of a podcast episode is always a good idea, especially if they can find useful goodies there.

Your show notes page is where listeners can get more information about things they heard on the show as well as additional resources you think they might find helpful.

I often send people back to my website at the end of my podcast episodes because I’ve got heaps of useful content there as well as links to my other podcasts, information about me, my podcast guide and my online podcasting course, PodSchool.

What are show notes and why do you need them?

Read

Send listeners to a landing page for free resources

If your podcast is educational why not create additional resources your audience can download after the show has ended?

Examples include cheat sheets, editable PDFs, infographics, or ‘how to’ guides.

You can create anything that’s going to help your audience implement the stuff you’ve been talking about on the podcast.

Learn how to start your own podcast

Read

Let them know where they can donate to your podcast

A lot of podcasters use websites like Patreon to get financial support from their audience.

Often, shows that are funded this way offer something additional for paying subscribers.  It might be merch, an ad-free version of the show, or a discount on tickets to live events.

You can be as creative as you’d like and I’d encourage you to give serious thought to what you can do to thank people who support you in this way.

When the expectation is that podcasting content is free it’s a big thing for someone to dip into their pocket and say “I’m willing to pay to keep this show alive.”

So, it’s important you give people who do this something they’d value to say thank you.

How to make money from your podcast

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Keep it simple

While there are plenty of different things you can encourage listeners to do at the end of each episode, ideally, you don’t want to ask them to do all of them at once.

Instead, try rotating a different call to action at the end of each episode so you’re only asking them to do one thing at a time.

This will increase the chances of them doing it and decrease the chances of them feeling like they’re getting a long list of homework to do at the end of each episode.

Got a burning podcasting question you’d like answered? Send me an email.

Want to start your own podcast but need a little help?  Download my “How To Start A Podcast” guide or sign up for my online podcasting course, PodSchool.

2 Comments
  1. Robin says:

    Thank for the great information!

    In the outro, is it best to let listeners know the podcast is a division the the company?
    For example, “Thank you for listening to MickeyNMinnie, a division of Walt Disney Studios.”

    Would a two-for-one “subscribe and share” at the end be okay? Or literally just put one call to action?

    1. rcorbett says:

      Hey Robin, you can definitely let people know where the podcast comes from, particularly if it’s relevant. When it comes to the outro of your podcast, there’s no hard and fast rule but you need to operate from a place of understanding that it’s very difficult to get people to take action at the end of a podcast so you just want to make it as easy as possible and as little effort as possible. Rach

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Discover all the tools and tech you need to get your podcast started. Plus get access to my weekly podcasting tips delivered straight to your inbox!

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