How to make sure your audience can find you
Listeners access podcasts via directories like Apple Podcasts, Google Podcasts, Stitcher and Spotify. And since growing your audience and getting more listeners is high on the list of priorities as a podcaster, you want to make sure your show is available wherever potential listeners might be.
So, what podcast directories should you submit your show to, to make sure it’s available to as many people as possible?
iTunes Google Podcasts Stitcher Spotify
Do you have to submit to all the directories?
You don’t need to spend the rest of your life making sure your show is in every podcast app that’s ever been created. In fact, a lot of them will automatically pull your show from other directories so you don’t have to do anything to get your show on there.
The most important thing is that your podcast is available on both iPhone and Android and that means it needs to be available in Apple Podcasts and Google Podcasts at the very least.
What other directories should you submit to?
If you love copying and pasting RSS feeds you could submit your show to any directory you can find but the additional ones I’d suggest are…
What about SoundCloud?
You can upload episodes to SoundCloud but I find they don’t get a huge amount of listens because most podcast listeners are in podcast apps.
Where I think SoundCloud is really useful is for show promos.
For my interview series, You’ve Gotta Start Somewhere, I cut up a bunch of short snippets from each show to share social media.
This way people can get a taste of the content which hopefully entices them to listen to the full podcast and subscribe to the show…
Remember…
Submitting to podcast directories is something you only need to do once when you release the very first episode of your show.
As soon as a directory has registered your podcast each new episode will update automatically.
What a world we live in!
Got a burning podcasting question you’d like answered? Send me an email.
Want to start your own podcast but need a little help? Download my “How To Start A Podcast” guide or sign up for my online podcasting course, PodSchool.
