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How to end your podcast episodes

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The End typed on paper in a typewriter

It’s so hard to say goodbye…

How do you get out of your listener’s ears without ending your podcast episodes with “Ummmm, ok…so, that’s it…BYE!”

The end of your episode is where you can ask listeners for something in return for all the sweet free content you’ve been dishing out.

That doesn’t necessarily mean asking for money (although you can do that by setting up an account on Patreon … more on that later).  It means giving your audience something to do next so your relationship with them doesn’t end when the episode is over.

iTunes Google Podcasts Stitcher Spotify

Ask people to subscribe or leave a review

Subscribers are important because when people subscribe to your show their podcast app automatically dishes up your latest episode straight into their feed.

That way they don’t have to go searching for it every time a new show drops.

Reviews are great too because when new listeners find your show it’s helpful if there’s already a bunch of testimonials talking about how great it is.

Ratings, reviews and subscribers also help you get love from iTunes as they take it into account when they’re looking to feature your show in places like New and Noteworthy.

How to submit your podcast to iTunes, Google Podcasts and Spotify

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Ask people to join your online community

This could be via a Facebook group, email list or you might just ask them for a good ol’ fashioned twitter follow.

Whatever you choose, you want to give your audience a way to continue the conversation after your episode is over.

This is a great way to build a club of dedicated fans because they’ll feel like they’re interacting with the show rather than just listening to it.

The steps to release a podcast episode

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Point people to the show notes page on your website

Getting people back to your website is always a good thing, especially if they can find useful goodies there.

Your show notes page is where your listeners can get more information about things they heard on the show as well as any additional resources you think they’d find helpful.

I often send people back to my website at the end of my podcast because I’ve got heaps of useful content as well as links to my other podcasts, information about me, my podcast guide and my online podcasting course, PodSchool.

What are show notes and why do you need them?

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Ask people to share your show

If listeners have stayed all the way to the end of an episode it’s a good chance they liked it, so why not ask them to share it?

Word of mouth is still one of the greatest ways to build your audience so make sure you encourage people who love your podcast to spread the word.

How do you grow your podcast audience?

Read

Send listeners to a landing page for free resources

If your podcast is educational why not create additional resources your audience can download after the show?

Examples include cheat sheets, editable PDFs, infographics or guides.

You can create anything that’s going to help your audience implement the stuff you’re talking about on the podcast.

Learn how to podcast in PodSchool

Read

Ask listeners to donate to your show

A lot of podcasters use websites like Patreon to get financial support from their audience.

Often, shows that are funded this way offer something additional for paying subscribers.  It might be merch, an ad-free version of the show or a discount on tickets to live events.

You can be as creative as you’d like and I’d encourage you to give serious thought to what you can do to thank people who support you in this way.

When the expectation is that podcasting content is free it’s a big thing for someone to dip into their pocket and say “I’m willing to pay to keep this show alive.”  So, it’s important you give people who do this something they’d value to say thank you.

Got a burning podcasting question you’d like answered? Send me an email.

Want to start your own podcast but need a little help?  Download my “How To Start A Podcast” guide or sign up for my online podcasting course, PodSchool.

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GET MY FREE PODCAST GUIDE

WANT TO START A PODCAST BUT HAVE NO IDEA HOW? THIS GUIDE TAKES YOU THROUGH ALL THE TOOLS AND TECH YOU NEED TO GET GOING!

SEND IT TO ME!