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How to end your podcast episodes

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The End typed on paper in a typewriter

It’s so hard to say goodbye

How do you make the most of the real estate at the end of your podcast episodes so you don’t waste your final precious moments by saying something like:  “Ummmm, ok…so, that’s it…BYE!”?
The end of your podcast episodes shouldn’t be an afterthought.  You give a lot of attention to how you get into your content but it’s important to think about how to wrap things up too.
The people who’ve stuck with you all the way to the end are your hardcore fans. So it’s a good place to tell them what to do next so your relationship with them doesn’t end when the episode is over.

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Different ways to end your podcast episodes

Ask people to subscribe, leave a review or share your show

Subscribers are important because when people subscribe to your show their podcast app automatically dishes up your latest episode straight into their feed.  That way they don’t have to go searching for it every time a new show drops.

Reviews are great too because when new listeners find your show it’s helpful if there’s already a bunch of testimonials talking about how great it is.

Ratings, reviews and subscribers also help you get love from Apple Podcasts as they take it into account when they’re looking to feature your show in places like New and Noteworthy.

If your audience makes it all the way to the end of your podcast episode there’s a good chance they liked what you had to say.  That makes it the perfect place to ask them to tell other people about the show because they’ve clearly gotten a lot out of it.

Word of mouth is still one of the greatest ways to build your audience so make sure you encourage people who love your podcast to spread the word.

How to submit your podcast to Apple Podcasts, Google Podcasts and Spotify

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Ask people to join your online community

At the end of your podcast episode, a lot of listeners will want to know how they can continue the conversation with you.

Pointing them to your Facebook group, email list or twitter profile is a great way to build a club of dedicated fans by giving them a chance to open a dialogue with you.

The steps to release a podcast episode

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Point people to the show notes page on your website

Getting people back to your website at the end of a podcast episode is always a good thing, especially if they can find useful goodies there.

Your show notes page is where your listeners can get more information about things they heard on the show as well as any additional resources you think they’d find helpful.

I often send people back to my website at the end of my podcast episode because I’ve got heaps of useful content as well as links to my other podcasts, information about me, my podcast guide and my online podcasting course, PodSchool.

What are show notes and why do you need them?

Read

Send listeners to a landing page for free resources

If your podcast is educational why not create additional resources your audience can download after the show has ended?

Examples include cheat sheets, editable PDFs, infographics or guides.

You can create anything that’s going to help your audience implement the stuff you’re talking about on the podcast.

Learn how to podcast in PodSchool

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Let them know where they can donate to your podcast

A lot of podcasters use websites like Patreon to get financial support from their audience.

Often, shows that are funded this way offer something additional for paying subscribers.  It might be merch, an ad-free version of the show or a discount on tickets to live events.

You can be as creative as you’d like and I’d encourage you to give serious thought to what you can do to thank people who support you in this way.

When the expectation is that podcasting content is free it’s a big thing for someone to dip into their pocket and say “I’m willing to pay to keep this show alive.”  So, it’s important you give people who do this something they’d value to say thank you.

Got a burning podcasting question you’d like answered? Send me an email.

Want to start your own podcast but need a little help?  Download my “How To Start A Podcast” guide or sign up for my online podcasting course, PodSchool.

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GET MY FREE PODCAST GUIDE

WANT TO START A PODCAST BUT HAVE NO IDEA HOW? THIS GUIDE TAKES YOU THROUGH ALL THE TOOLS AND TECH YOU NEED TO GET GOING!

SEND IT TO ME!