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The steps to release a podcast episode

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Time to find out what you’re in for…

Last week I was talking about how long it takes to put an episode together and this week I’m going to break that down and take you through all the things you need to do to get your show into people’s ears.

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If you’re new to podcasting you might not realise quite how many steps there are in the process, so here’s a little rundown…

The Must Do’s

1. Plan your episode

The more planned you are before you jump in front of a mic the more you’ll be able to keep your recording session on track.

If you’re planning and researching on the fly or flying by the seat of your pants as you’re recording the show it’ll not only take longer, it’ll also require a lot more editing.

How to make editing easier when you’re recording your podcast

Read

Planning your episode includes things like selecting and booking guests, researching, booking your record and putting together a show run down or plan.

You might be surprised how long it takes to wrangle a guest or research them thoroughly.  It’s easy to get stuck in the research rabbit hole for hours and hours depending on who your guest is, so make sure you set aside plenty of time so you know your stuff and you’re not flapping about five minutes before they arrive thinking “Oh my god I haven’t got enough questions!”

If you do tend to get carried away with research, try to give yourself a time limit.  Sometimes tasks can expand to the time available so if you set yourself a deadline it will help you reign in the procrastination.

2. Record your episode

How long this takes depends on how prepared you are but also on what happens in the moment.

You might be having an amazing chat and get swept away or you could sit down with a guest and it might take you ages to build rapport and get them to open up.

If you’re recording a show with co-hosts, instead of a guest, you might all hit it out of the park or one of you might be having an off day where you can’t seem to get the rhythm right.  All of these things will play a role in the length of your record.

If you are interviewing a guest, make sure you’ve clearly communicated how long your chat will take.  And check if they have to be somewhere afterwards.

How to get the most out of your podcast interviews

Read

If they do, make sure you’re respectful of that and keep your eye on the time. Interviewing always feels like it goes quicker than it does so you don’t want your guest to look at their watch at the end and have a heart attack because they’ve missed a really important meeting.

3. Editing the episode

This can take waaaaay longer than you expect and will vary depending on how much audio you’ve recorded, how succinct the questions and answers were, how many people are on your show and whether everyone was performing at their best.

As a general rule the longer the recorded episode and the more people on the show the harder it’s going to be to edit and the longer that process will take.

And, of course, once you’ve finished the basic edit you need to factor in things like adding an intro and outro.

Do you need a podcast intro and outro?

Read

If you’ve got more complex production like segment intros or sound effects this will add even more time to this part of the process.

4. Export your MP3

This is the file type you need to upload to your podcast host and if you’ve never edited anything before, don’t worry, it’s easier than it sounds. It just takes a couple of clicks.

5. Tag your MP3

This is the boring adminy step in the process but it’s important to make sure the MP3 you send out into the ether has all of the information like your show name, logo, description and copyright attached to it.

Why you need to tag your podcast MP3s

Read

6. Upload your tagged MP3 to a podcast host

This is the place where you’ll store the MP3s for all of your shows e.g. Libsyn, Blubrry, Whooshkaa.

Do you need a podcast host?

Read

If you’re uploading your MP3 and it’s ready to go out you can publish the show right away or if you’re getting things done ahead of time (which I highly recommend) you can schedule the release of the episode for some time in the future.

7. Create show notes

This is the post on your website where your audience gets all the information they need about each individual episode.

What are show notes and why do you need them?

Read

This is where you’ll put links you’d like your audience to check out or any additional information they need as well as resources and other episodes.

A good way to cut down the time it takes to create these is to use a transcription service to transcribe your episodes and then build your show notes from that.

Should you transcribe your podcast episode?

Read

The Optional Steps

Sharing your show on social media

This can be as simple or as involved as you like depending on how much time you’ve got and how you want to promote your show.

Some of the ways you can promote your show include…

  1. Extracting quotes to turn into Instagram posts
  2. Creating Click to Tweet links to embed into your show notes pages
  3. Building infographics that cover the information you shared in your episode
  4. Cutting up audio promos so you can give people a taste of your episode
  5. Recording behind the scenes videos
  6. Sharing images of you and your guest

All of these steps take time so it’s something you need to think about. You should absolutely be sharing your show as much as you can so choose the options that are most effective. This might take some trial and error to work out.

How to promote your podcast before it’s live

Read

Also remember if your show is evergreen you want to keep tweeting and sharing it long after the episode has dropped so this is something you have to commit to on an ongoing basis, which obviously takes additional time as well.

As you can see there’s a lot of steps in the process. It’s a big time commitment and it’s important to practice so you get a realistic understanding of how long it will take before you start.

The more you understand about this before you jump in the better prepared you’ll be.

It’s also important to remember that all of this will become easier with practice, so just get started!

Got a burning question you’d like answered on the podcast? Send me an email.

Need some help getting started or setting up your home studio?  Download my free podcasting guide.

Got some time on your hands? Read the full episode transcript

Hello and welcome to the show. Last week I was talking about how long it takes to put an episode together and this week on the show I thought I would go through the steps of the podcasting process. If this is something entirely new to you and you have thought "oh maybe I just sit down and chat into a microphone and then I put it up on the Internet." So I thought I would go through a realistic overview of all of the steps in the process which might terrify you or delight you. Podcasting is no small commitment but it doesn't need to take up your entire life. I have two jobs, a business and I somehow still managed to get it done although often I am on the verge of nervous breakdown. But it can be done. It is absolutely doable. You're just going to need to pick and choose some of the things that you put into the process and I'll give you the optional ones. But the very compulsory ones, there are quite a few of those and you can't chuck those out of the process.

The Essential Steps...

1. Plan your episode

The more planned you are in the idea phase the easier it's going to be to get your show together. If you're planning and researching on the fly or flying by the seat of your pants or working out where you're going in the moment, the record is going to take a lot longer. The edit is also going to be a lot longer because you won't be as on track as if you'd gone in there with a really clear direction and a really clear plan. The more time you spend planning the episode beforehand the better off you'll be. In addition to actually researching and planning your chat with your guest you also need to factor in the time it takes to book them. You might be surprised how long it takes to wranlge someone. It's also surprising how long researching takes. You can get stuck in a rabbit hole of research for hours and hours and hours depending on who your guest is so make sure you set aside plenty of time so you know your stuff and you're not flapping about five minutes before they arrive thinking "Oh my god I don't know enough!" It's often a good thing to give yourself a time limit because sometimes prep time can just expand into the amount of time you've got available, so if you can put a bit of time pressure on yourself that can speed up the process.

2. Schedule a record time and record your episode

How long this takes depends on how prepared you are but also what happens in the moment. You might be having an amazing chat and get swept up in the moment, just make sure you've really clearly communicated with your guest about how long it will take and check if they have to be somewhere. If they do, make sure you're respectful of that and keep your eye on the time. Interviewing always feels like it goes quicker than it does so you don't want your guest to look at their watch at the end and have a heart attack because they've missed a really important meeting.

3. Editing the episode

This can take waaaaay longer than you expect and will vary depend on how much audio you recorded, how succinct the questions and answers were in your interview, how many people are on your show and whether everyone was performing at their best. As a general rule the longer the recorded episode is and the more people on the show the harder it's going to be to edit and the longer that process is going to take. Then after you've finished the basic edit you need to factor in things like adding the intro and outro. If you've got more complex production like little segments or little sound effects this will again add more time to this part of the process.

4. Export your MP3

This is the file type you need to upload to your podcast host and if you've never edited anything before, don't worry, it's just easier than it sounds. It's just a couple of clicks.

5. Tag your MP3

This is a boring adminy step in the process but it's important to make sure the MP3 you send out into the ehter has all of the important information like your show name, logo, description and copyright attached to it.

6. Upload your tagged MP3 to a podcast host

This is the place where you'll store all of your shows e.g. Libsyn, Blubrry, Whooshkaa. If you're uploading your MP3 and it's ready to go out you can publish the show right away or if you're getting things done ahead of time (which I highly recommend) you can schedule the release of the episode for some time in the future.

7. Create show notes

This is the post on your website where your audience can get all of the information they need about each individual episode. This is where you'll put any links you'd like your audience to check out or any additional information they need as well as links to your resources or other episodes.

A good way to cut down the time it takes to create these is to use a transcription service to transcribe your episodes and then build your show notes from that.

The Optional Steps....

1. Share your show on social media

This can be as simple or as involved as you like depending on what you prefer. You could be extracting quotes from the episode and making images to put on Instagram, creating Click To Tweet links to embed on your show notes page, building infographics that cover the info you touched on in the episode. You can also create audio promos that you can turn into audiograms so your audience can get a little taster of the episode. All of these steps take time so it's something you need to think about. You should absolutely be sharing your show as much as you can so choose the options that are most effective. This might take some trial and error to work out. Also remember that if your show is evergreen you want to keep tweeting and sharing it long after the episode has dropped so this is something you have to commit to on an ongoing basis, which obviously takes some additional time as well.

So, as you can see there's just a lot of steps in the process. It is a big time commitment and as I said in last week's episode it's really important to practice things so that you get a realistic understanding of what time this is going to take before you start. You don't want to set the expectation with your listeners you'll be there every week and then realise "Crap! I've completely over committed myself!" So be mindful of what it takes to actually get your show into people's ears.

Knowledge is power remember, so the more you know about this before you jump in the better prepared you'll be to do it and to do it well.

It's also important to remember that all of this will become easier with practice. It's just often terrifying when you're just starting out.

 

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GET MY FREE PODCAST GUIDE

WANT TO START A PODCAST BUT HAVE NO IDEA HOW? THIS GUIDE TAKES YOU THROUGH ALL THE TOOLS AND TECH YOU NEED TO GET GOING!

SEND IT TO ME!